K-beauty is not just a name to categorize Korean influence upon the skincare industry, it’s a secret to looking as luminous as possible. Kim Chung Kyung, who is known as Korea’s first makeup artist and has been creating looks for celebrities for more than 30 years, explains, “K-beauty is all about creating the illusion of a flawless complexion.” In Korea, porcelain-white skin is considered a necessary virtue for beauty, having been a traditional status symbol. From the Ancient Chosun era to today, the K-trend gained popularity, focusing on preferred lack of pigment, hydration, and glowing skin.
The Korean standards
Korean beauty standards prize a youthful look and the appearance of moistured skin, resulting in a preference for creams over powders. K-beauty products use mostly ingredients ranging from natural sources, such as bee venom, snail slime, green tea leaves, orchid, and soybeans. Also, their botanical ingredients are all antioxidants, which have anti-aging and anti-inflammatory benefits.
Korea is one of the few countries having functional cosmetics, including products aiding to whiten the skin, improving wrinkles, and protecting against UV. All formulas have unique, enjoyable textures.
The whole K-beauty regimen involves a series of steps from cleansing to sheet masks, essences, serums, cushion compacts, fermented products, sunscreen, and sleep creams. All in all, the treatments return people to practices of good skincare, stressing the cleansing, sun-protecting, refreshing and hydrating traits. Obviously, each regimen addresses differently, varying on complexion types and concerns.
What’s more, besides health security, K-beauty products are eco-consciousness, using packages that are recyclable and eco-friendly.
If you want to be an insider of the K-beauty routines and secrets, this book is a good start — The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin. Besides being an author, Charlotte Cho is an aesthetician and entrepreneur, a significant contributor to the current K-beauty emerge in the United States.