The eye area is the first to show fine lines because the skin is so thin and delicate around the eyes. After the age of 20, we produce about 1% less collagen in the skin each year. So by the time turning 30, fine lines and dark circles begin to appear, followed closely by a lack of firmness, puffiness, and under-eye bags, especially when not getting sufficient sleep. Hence, it’s time to decide on your target and expectations, so you can pick the best eye cream for 30s that suits you.
Scroll on to find how to choose the perfect eye cream match for your 30s, as well as the best products.
How to choose the best eye cream for your 30s
After turning 30, when collagen and elastin levels start to deplete a bit more than in your 20s, you need an eye cream that aims to target multiple culprits at once. However, eye cream is not one-size-fits-all. It depends a lot on what skin concerns you want to target and what you want to prevent. While some people are looking to hydrate and revitalize the skin around the eyes, others want to reduce dark spots, and some need to smooth fine lines and wrinkles, or, you know, all of them.
Luckily, dozens of eye creams target each of these specific needs, some of which hold multiple benefits. But first, there are a bunch of ingredients that you should look for when purchasing your eye cream:
- Retinol – a vitamin A derivative that boosts collagen and encourages cell turnover, brightening the skin and reducing wrinkles and crow’s feet.
- Hyaluronic acid – since the eye area is susceptible to dehydration, you definitely need to keep it moisturized. Hyaluronic acid does that by pulling moisture from the environment into the skin, leaving it radiant and glowing.
- Antioxidants – have the role of protecting the eye area from free radicals damage and also improve fine lines appearance. Look for vitamin C, ferulic acid, and caffeine.
- Peptides – are short chains of amino acids that act like building blocks of proteins, such as collagen, elastin, and keratin, responsible for giving skin strength and texture.
- Squalane – is a highly effective emollient and natural antioxidant that can minimize fine lines, lighten skin and reverse UV damage.
- Vitamin C – acts like a multitasker that helps produce collagen, maintaining the skin hydrated. Also, it brightens the skin and shields it against oxidative stress.
- Vitamin E – has a few key roles in eye creams, among which healing, skin-strengthening, moisturizing and nourishing properties. It’s also a potent antioxidant.
- Shea butter – is an emollient with a high concentration of amino acids and vitamins, known to soften the skin, giving anti-aging and healing properties.
So how do you know what’s the best eye cream for your 30s? Simple, pick products containing ingredients according to your target:
- Hydration and puffiness: choose a product rich in hyaluronic acid, peptide, and omegas to restore moisture and plump the skin.
- Fading dark circles: look for brightening agents, like vitamin C, licorice root, vitamin E, niacinamide, arbutin, and kojic acid.
- Smoothing fine lines and crow’s feet: use an eye cream with restorative skin ingredients, such as retinol, L-ascorbic acid, and peptides.
How to apply eye cream
Apply your eye cream AM and PM for optimal benefits, just before your moisturizer, using a pea-size amount for both eyes. Layer it in small dots in a semi-circle up to your brow bone and across the under-eye area, then gently tap it into the skin until the product is fully absorbed. Always apply your eye cream with your ring finger as it uses less pressure, perfect for the delicate skin around the eyes.
If you apply concealer right after your eye cream, make sure you wait about 90 seconds before, so you give your product time to absorb.
Best eye creams for 30s
With any of these best eye creams for 30s featured ahead, you can stave off fine lines, crow’s feet, puffiness, and dark circles.
Sunday Riley Brightening + Depuffing Eye Cream
This eye cream gives you that illuminating effect you need after skipping a night’s sleep. It instantly brightens the eye area with light-reflecting particles and offers antioxidant protection for the entire day. Additionally, it’s made with beeswax, cocoa, and shea butter to lock in moisture, while watermelon extract hydrates the skin and keeps it plump. The formula has a super light yet rich texture that absorbs into a split second, filling your skin with all the magic in it.
StriVectin Advanced Retinol Eye Cream
This eye cream stands out for helping prevent wrinkles around the eyes, keep skin moisturized and protected. It’s backed by retinol power, ceramides, and peptides that help skin regenerate and refine its texture. Additionally, Strivectin eye cream takes things up a notch in terms of moisture by using three of the most powerful ingredients, hyaluronic acid, shea butter, and vitamin E.
Perricone MD Cold Plasma Plus+ Eye Cream
As a cult-favorite, Perricone MD products are mega-popular, and this eye cream is one of their bestsellers. It has a satisfying plush texture that uses a liquid crystal delivery system for faster absorption and deeper penetration. The ingredients that make this formula a potent and effective one are copper peptides, vitamin C esters, omega-3, 6, and 9, hyaluronic acid, zinc, and magnesium. Each of them targets lack of moisture, dark circles, puffiness and aims to plump crow’s feet and strengthen the skin, making it elastic and firm.
Murad Renewing Eye Cream
There’s a reason retinol is one of skin care’s most in-demand ingredients. It’s been successfully showed to rev up collagen production and nix the creation of pigment. In this eye cream, it’s joined by peptide, mango seed butter, amino acids, and hyaluronic acid to form one of the best eye creams for 30s. Also, it de-puffs the skin around the eyes with antioxidants from natural sources targeting all those problems that show on the eye area: wrinkles, lack of elasticity, dark circles, and puffiness.
Tata Harper Restorative Eye Cream
Tata Harper restorative cream targets early aging signs, making it one of the best eye creams for your 30s. It tackles multiple eye area concerns with 15 sources of plumping hydration, among which peptide, hyaluronic acid, and safflower oleosomes, plus a lot of naturally derived wrinkle-fighting and brightening agents. It’s a great choice if you want to combat eye area fine lines, dryness, and dark circles with a natural formula.
ELEMIS Eye Recovery Cream
This may be your next eye-area saver that replenishes lost moisture and promotes skin elasticity. It contains all the ingredients you need in your eye cream for 30s, such as three sources of natural-derived oils rich in omega-3s, peptides, vitamin E, and a mix of plant extracts that shield the skin against free radicals damage. Dark circles, dehydration, puffiness, fine lines, this eye cream targets all concerns your eye area may struggle with.
Drunk Elephant C-Tango Vitamin C Eye Cream
When you want to tackle dark circles around the eye area, you want a cream rich in brightening ingredients, like this one. Drunk Elephant Eye Cream features five vitamin C sources to reduce dark circles, and it’s also infused with skin-restoring ingredients, eight peptides, ceramide, hyaluronic acid, green tea, and cucumber. All these elements meet in an organic and clean formula meant to brighten, rebuild and strengthen the delicate skin around the eyes.
Kiehl’s Powerful Wrinkle Reducing Eye Cream
If you’re prone to puffiness and dehydration under the eye, caffeine, squalane, hyaluronic acid, calcium, and copper are the ones to go for, and this formula has them all. This eye cream feels like a treat to use, as it instantly soothes and refines the eye area while hydrates the skin with hyaluronic acid and adenosine. The texture is incredibly rich yet lightweight and gets absorbed into the skin super fast to deliver all the nourishment and moisture without any trace of fragrance, parabens, or mineral oil.
Babor HSR Lifting Eye Cream
This eye cream is one of those Babor products I’m in love with. It revitalizes and strengthens the skin around the eyes, making it less prone to crow’s feet and wrinkles. It taps in easily, delivering skin-loving ingredients, among which shea butter, vitamins B and E, carnosine peptide, proteins, Persian silk extract, plus a mix of natural extracts that leave the skin looking smoother with improved tone and cushion. It’s got everything it takes to counteract wrinkles appearance, making it another best eye cream for 30s for those who want to target lack of firmness.
PCA Skin Sheer Tint Eye
Are you looking for an eye cream for your 30s that gives mineral UV defense with 30 SPF without the sticky feeling? You just found it! PCA Skin Sheer Tint Eye uses zinc oxide to shield your fragile skin against sun beams and translucent color spheres to give your skin a bit of tint to even and enhance its tone, eliminating the need for concealer. What’s more, this eye cream includes peptides, shea butter, and hyaluronic acid to nourish and reinforce the skin.
Aveda Botanical Kinetics Eye Creme
For organic skincare lovers who’d rather not dab chemicals on their eye area, this plant-based eye cream is godsent. Its base is a hydrating blend of glycerin, grandiflorum, and shea butter, to which are added licorice root and coffee bean extracts that aid in brightening the skin. Loads of antioxidants, natural oils, vitamin E, and hyaluronic acid provide extra hydration and protection. It’s incredibly nourishing and natural, ideal if you’re into clean beauty.
Estee Lauder Advanced Night Repair Eye Cream
For an eye cream that repairs, brightens, and hydrates your eye area while you sleep, check this one. It’s supercharged with tripeptide, and hyaluronic acid, the key ingredients that help the skin regenerate and attract moisture. More than that, it includes natural extracts like algae, watermelon, apple, chamomile, and caffein to fill your skin with nutrients, brighten, and prevent puffiness. Use this advanced repair skin every night to wake up with a rested eye area.
Neutrogena Rapid Wrinkle Repair Eye Cream
Neutrogena Wrinkle Repair Eye Cream is the best anti-aging eye cream for 30s you can buy on a budget. Packed with retinol, hyaluronic acid, and glycerin, it goes on light and easy and helps quell tired eye area, reduce fine crow’s feet look, and lock in moisture. At the same time, the glucose complex strengthens the skin, while Myrtus leaf extract gives it antioxidant properties.
Chanel Sublimage Eye Cream
If you want to splurge on a luxurious eye cream, pick Chanel Sublimage. It has a rich, velvety formula infused with hydrating and skin-repairing ingredients, like glycerin, squalane, beeswax, shea butter, adenosine, and peptide. It’s that cream that’ll keep crow’s feet away as long as possible, preventing dehydration while brightening dark circles with licorice root extract and vitamin C.