5 Best Natural & Organic Mascaras To Wear In 2020

 5 Best Natural & Organic Mascaras To Wear In 2020

It is not rocketing science to figure out which mascara is better. If it gives enough brightness and thickness to the eyelashes is ready to go.

The reality is a bit more complicated than that.

Even if it’s not visible, the chemical ingredients from a common mascara negatively affect the lashes, damaging them.

If your eyelashes are overexposed to these kinds of ingredients will be degraded in time. Thin, dry-looking eyelashes are the sad results women usually end up. The only way out is to mask everything with more harmful cosmetics.

That does not sound like a solution and requires a change of perspectives.

The huge sales increments the organic industry took advantage of lately, are not a pure coincidence. Women demand organic makeup.

It has been proven how healthy and how many positive effects have. A natural mascara would save you from any potential issues guaranteeing the best condition and protection to the eyelashes.

Mascara & Organic Makeup

Now you can either jump to the shopping part or keep reading more about what ingredients must be avoided and how you can prevent potential issues caused by mascara.

In an interview with Bustle, Dr. Jody Krukowski of the University of Kansas Medical Center’s Department of Integrative Medicine explained the harmful effects mascara could have over our eyelashes and body.

Surprisingly the tube can come with more problems than you expected. Most of them are related to the bacterias that can be transferred between uses. 

The wise call is to change the tube every three months.

Ingredients to avoid in your mascara

There are a few special ingredients that are known to heavily damage the lash and even the entire body.

Unfortunately, many brands use them on basic makeup products. Try to avoid the following ingredients on any cosmetics, especially on mascara:

  • Parabens — used as preservatives, they are added to makeup to stop the growth of microbes. They have also been linked to reproductive toxicity, neurotoxicity, immunotoxicity, and skin irritation.
  • Synthetic Dyes — are often used as a colorant to achieve the vibrant dark color that mascara offers. Unfortunately, they are believed to be toxic and carcinogenic.
  • Thimerosal — it is a mercury-based element used as a preservative. This element is known to damage brain function, according to the FDA. It may cause allergic reactions, skin irritation, or neurotoxic manifestations.
  • Coal Tar Dyes — These dyes are also used as a colorant in mascara and contain heavy metals. Risks associated with these dyes include severe allergic reactions, asthma attacks, headaches, lack of concentration, and nervousness.
  • Aluminum Powder — it is a metallic substance used as a cosmetic colorant and is a neurotoxin. Long term exposure to aluminum powder can impair the body’s ability to excrete mercury. It can result in making any amount of mercury that is in your system even more toxic.  

Prevent potential issues

You can avoid unwanted situations by respecting the following basic steps:

  • Don’t share the mascara — it can give you a stye
  • It can scratch your cornea if poke in the eye — never sleep with the mascara uncleansed
  • Can cause allergic reactions — change it once in three months 
  • Read the ingredients list carefully — some products contain dangerous chemicals

In a study by the International Journal of Cosmetic Science, researchers took a look at 40 different mascara samples taken from real women. The verdict? A whopping 79% of said samples contained staph bacteria. Gross.

5 Clean & Non-Toxic Mascaras For 2020

Follow our guide to find the best chemical-free mascara. Improve and maintain the eyelash condition to the maximum level.

This list contains top-quality products with the most numbers of sales and satisfied reviews. Get the latest organic mascara from the most trusted natural makeup brands.

100% PURE Fruit Pigmented Ultra Lengthening Mascara

pure pruit organi mascara

100% Pure comes with a fruit pigmented ultra lengthening mascara made with pigments from black tea leaves berries and cocoa.

With a natural effect, Fruit Pigmented Mascara gives a natural lash extension with dramatic lengthening and separating.

It is smudge-proof, made without chemicals, synthetic colorants, or harsh fragrances that can irritate your eyes and skin around them. It’s the first choice in terms of organic mascara for many, being the product with the most sales among its competition.

pure fruit organic mascara

100% PURE Fruit Pigmented Ultra Lengthening Mascara

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It contains four essential ingredients that help in maintaining a good eyelash condition: tea, that stimulates lash growth, seaweed which thickness, blackberry to add shine, and provitamin B5 to strengthen and volumize lashes.

Moreover, it leaves a gleaming color on lashes, strengthening and conditioning them with oat and wheat.

The formula is water-resistant and free of toxins, is vegetarian and fruit pigmented. Sounds healthy and is designed for sensitive eyes.

W3Ll People, Mascara Expressionist Black

well natural mascara

W3ll People created a natural mascara of superior quality without using harmful artificial chemicals. It has a boundary-breaking formula that produces big, bold fluffy lashes instantly — nourishing them due to a synergistic botanical blend.

This organic mascara contains pure mineral pigments that create an intense black for highly defined luxurious lashes.

The brush is high tech designed, with injection-molded rubber and a cascade shape, giving precision to separate the thinnest and shortest lashes by scooping up and lengthening each one.

well natural makeup

W3Ll People, Mascara Expressionist Black

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W3ll People Mascara does not contain harsh artificial chemicals or petroleum derivates that can irritate the sensitive eye area.

It is enriched with sunflower oil to nourish and condition lashes. It is water-resistant, lasting throughout the day without flaking, helping you maintain your confidence level to the highest standard

Handcrafted with high-performance formulations, deliver a fabulous result, making your lashes look, dense, long with intense color to emphasize your eyes.

You don’t just look good; you feel good.

Endlessly Beautiful All Natural Mascara

Another fantastic organic mascara comes from Endlessly Beautiful.

A volumizing mascara that goes smooth on your lash, without leaving clumps. It is best at thickening, lengthening and curling lashes, lasting throughout the day without getting flake or smudging.

All Natural Mascara is non-toxic and free of harmful chemicals, approaching sensitive eyes and contact wearers.

The customers are delighted with the results achieved with this mascara having an impressive rate of 4.7 stars out of 5 from over a thousand reviews.

natural looking mascara

Endlessly Beautiful All Natural Mascara

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All Natural Mascara is a fusion of minerals, a safe and gentle product, paraben and vegan-free.

It’s an excellent moisturizer for your lashes, being enriched with chamomile, vitamin E. The coffee powder, cinnamon, rosemary, and grapefruit are conditioning and stimulating lash growth.

It has positive benefits if used regularly can improve the eyelash condition to over 50%.

Made from 100% natural and 85% organic ingredients, you don’t have to worry about the effects of harsh chemicals. Feel comforted to put on your lashes something natural and ethically made.

Skin2Spirit NaturLash Mineral Mascara BLACK

mascara organic ingredients

NaturLash is designed for super sensitive eyes. It is hypoallergenic therefore won’t irritate your eyes. It feels silky smooth, thickening, and lengthening your eyelashes.

This mascara is the right choice for women that has conditions as blepharitis, sensitive, or dry eyes. Made with botanical and organic ingredients is natural and mercury-free.

It is tear-resistant, but not waterproof — stays on your lashes throughout the day and yet is easy to remove.

mascara organic ingredients

Skin2Spirit NaturLash Mineral Mascara BLACK

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It can be used as a liquid eyeliner as well — dip an eyeliner brush into the mascara.

Offers you a shiny black coat on your lashes, having a buildable effect. Apply the first coat and wait for it two minutes to dry, then apply a second coat for thicker, dramatic lashes.

Limitless Lash Mascara

organic lash mascara

Lightweight feeling and nourishing formula is what you can expect from Ilia’s organic mascara — characteristics defined by the organic bee waxes, shea butter, and Arginine’s properties.

Limitless Lash Mascara is gentle for sensitive eyes, having nourishing properties and boosting lash conditions for the natural chic look you desire.

It’s one of the best natural mascara available at an affordable price.

organic lash mascara

Limitless Lash Mascara

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You can apply one coat to lift and extend, or several layers to dial up the intensity for a scandalous look.

Limitless Lash Organic Mascara is entirely comfortable and weightless; it doesn’t move or flake easily, being easy to remove at the end of the day.

It contains more than 25% organic ingredients for a formula that is 99% natural.


Since organic makeup became so active in our lives, it’s time to overthink products that are not natural.

We have different desires, styles, and needs, and what we’ve tried to do is covering all of these and make the choice of the organic mascara you need easier.

If you consider approaching an organic makeup routine, Women’s Concepts has an entire category dedicated to natural makeup. To find more guides, follow our organic makeup page.

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Amanda Blake

Amanda Blake

Due to her vast experience in the beauty industry, Amanda Blake is an expert beauty advisor. Merging all the passion with much work, she established Women's Concept community, a place where women can seek and share everything regarding the beauty universe.

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