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9 Best Natural & Organic Mascaras to Wear in 2020

best organic mascaras 2020
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It’s not hard to figure out which mascara is better. If it makes the lashes longer and thicker is what you need.

Nope, the reality is a bit more complicated than that.

The harmful ingredients from a common mascara can damage the lashes, or irritate your eyes. If your eyelashes are overexposed to these ingredients regularly, they’ll be degraded in time. Thin and dry-looking eyelashes are the sad results women usually end up with.

So the only way out for many women is to mask everything with more harmful cosmetics — you definitely want to avoid that.

For these reasons, you need organic mascara, and we’ll recommend the best of them.

Lately, the organic cosmetic industry has enjoyed a huge increase in sales and demand, which is extremely understandable.

Women demand organic makeup.

An organic mascara could save you from any potential issues guaranteeing the best condition and protection to the eyelashes.

See 8 benefits of using organic makeup.

Organic Makeup

In an interview with Bustle, Dr. Jody Krukowski of the University of Kansas Medical Center’s Department of Integrative Medicine explained the harmful effects mascara could have over our eyelashes and body. However, none of them have been related to organic products.

Surprisingly, the tube can come with more problems than you expected. Most of them are related to the bacterias that can be transferred between uses. 

So as a little note, be cool and change the tube every three months.

Natural Mascaras: What You Need to Know

If you choose a natural mascara you’ll avoid parabens and synthetics that can be harmful to your skin & lashes.

Anyway, regardless of your choice you need to know which ingredients your mascara should not contain. Keep in mind the following list when you purchase your mascara.

Ingredients to avoid in your mascara

There are a few special ingredients that are known to heavily damage the lashes and even the entire body.

  • Parabens — used as preservatives, they are added to makeup to stop the growth of microbes. They have also been linked to reproductive toxicity, neurotoxicity, immunotoxicity, and skin irritation.
  • Synthetic Dyes — are often used as a colorant to achieve the vibrant dark color that mascara offers. Unfortunately, they are believed to be toxic and carcinogenic.
  • Thimerosal — it is a mercury-based element used as a preservative. This element is known to damage brain function, according to the FDA. It may cause allergic reactions, skin irritation, or neurotoxic manifestations.
  • Coal Tar Dyes — these dyes are also used as colorants in mascara and contain heavy metals. Risks associated with coal tar dyes include severe allergic reactions, asthma attacks, headaches, lack of concentration, and nervousness.
  • Aluminum Powder — it’s a metallic substance used as a cosmetic colorant and is a neurotoxin. Long term exposure to aluminum powder can impair the body’s ability to excrete mercury. It can result in making any amount of mercury that is in your system even more toxic.  

Prevent potential issues

You can avoid unwanted situations by respecting the following basic steps:

  • Don’t share the mascara — it can give you a stye
  • Never sleep with the mascara uncleansed — it can scratch your cornea if poke in the eye
  • Mascara can cause allergic reactions — change it once in three months 
  • Read the ingredients list carefully — some products contain dangerous chemicals

In a study by the International Journal of Cosmetic Science, a group of researchers took a look at 40 different mascara samples taken from real women. The verdict? A whopping 79% of said samples contained staph bacteria. Gross.

9 Clean & Non-Toxic Mascaras in 2020

Follow our guide to find the best chemical-free mascara.

Our choices are only top-quality products with the highest sales numbers and satisfied reviews.

Get the best organic mascara from the most trusted natural makeup brands.

Ecco Bella Vegan & Healthy Mascara

healthy clean mascara

For a supernatural look, yet sexy long and thick lashes, Eco Bella mascara is standing out.

Instead of lacquer, shellac, or alcohol, this vegan mascara is formulated with natural clay, and Flower Cutins coated iron oxides.

The smooth, all-natural formula wraps around lashes and builds length and volume for fuller, longer lashes without clumps or caking.

Furthermore, it gently coats lashes for all-day wear and removes without scrubbing, protecting the delicate eye area.

Vegan, gluten, fragrance, and paraben-free, Eco Bella mascara is water-resistant, yet no waterproof, and can be easily removed.

100% PURE Fruit Ultra Lengthening Organic Mascara

organic mascara

100% Pure released a fruit pigmented ultra lengthening mascara made with pigments from black tea leaves berries and cocoa.

With a natural effect, Fruit Pigmented mascara gives a natural lash extension with dramatic lengthening and separating effect.

It’s smudge-proof, made without chemicals, synthetic colorants, or harsh fragrances that can irritate your eyes and skin around them.

With four essential ingredients, it helps in maintaining a good eyelash condition: tea, that stimulates lash growth, seaweed which thickness, blackberry to add shine, and provitamin B5 to strengthen and volumize lashes.

Moreover, it leaves a gleaming color on lashes, strengthening, and conditioning them with oat and wheat. In plus, the formula is water-resistant.

100% Pure Exclusive Offer

jane iredale PureLash Lengthening Mascara

jane iredale organic mascara

With Panthenol and vitamin B complex, Jane Iredale mascara conditions lashes while making them smoother and more manageable.

Formulated with triple-length cellulose fiber that helps prolong the lashes, while the proprietary blend of Seaweed Lipids and Wheat Protein helps thicken, curl, and reinforce your lashes.

The dual-edged brush makes it super easy to maximize the lashes naturally.

Free of lacquers, shellac or petroleum-based ingredients, JI organic mascara manages to stay on the lashes all day without smearing, flaking, or smudging.

Burt’s Bees 100% Natural Nourishing Mascara

vegan mascara

It may not have the cleanest formula, yet is one of the most appreciated organic mascaras worldwide. Let’s see why!

Its formula includes Jojoba oil to hydrate the lashes and naturally moisturizing Glycerin that is gentle enough for the delicate eye area.

The dense, easy-to-use applicator brush does an excellent job of separating the lashes, making them look more voluminous.

Burt’s Bees mascara is gentle enough for the delicate eye area, safe for sensitive eyes and contact lens wearers.

W3LL People Natural Mascara Expressionist Black

well natural mascara

W3ll People has succeeded in creating a super healthy organic mascara without using harmful artificial chemicals. It has a boundary-breaking formula that produces big, bold fluffy lashes instantly — nourishing them due to a synergistic botanical blend.

This natural mascara contains pure mineral pigments that create an intense black for highly defined luxurious lashes.

The brush is designed with injection-molded rubber and a cascade shape, giving precision to separate the thinnest and shortest lashes by scooping up and lengthening each one.

It’s enriched with sunflower oil to nourish and condition lashes and it’s also water-resistant, lasting throughout the day without flaking.

Handcrafted with high-performance formulations, W3LL People mascara delivers a fabulous result, making your lashes look dense and long with intense color to emphasize your eyes.

bareMinerals Organic Mascara

Bare Minerals natural mascara

It’s easy to love the Bare Minerals natural mascara: it nourishes the lashes, while lengthens, thickens and volumizes them.

Powered by nourishing minerals and quinoa protein complex, Bare Mineral organic mascara is ophthalmologist tested, safe for sensitive eyes and contact lens wearers.

Moreover, the brush uses ProTwist180™ Wand spirals 180° to curve around lashes and coat all angles with intense black color.

Plus, the new formula provides superior smudge resistance and nourishment, so you will absolutely love your healthy, lush lashes.

Endlessly Beautiful All Natural Mascara

healthy mascara

Another fantastic clean mascara created by Endlessly Beautiful, does a wonderful work at thickening, lengthening and curling lashes while lasting throughout the entire day without getting flake or smudging.

Endlessly Mascara is a fusion of minerals, a safe and gentle product, without any touch of paraben, and also vegan-free. More than that, it’s an excellent moisturizer for your lashes, being enriched with chamomile, and vitamin E.

The coffee powder, cinnamon, rosemary, and grapefruit in its formulation are conditioning and stimulating lash growth. This mix has huge benefits if used regularly, being able to improve the eyelash condition with over 50%.

Skin2Spirit NaturLash Mineral Mascara BLACK

mascara organic ingredients

NaturLash is designed for super sensitive eyes. It is hypoallergenic therefore won’t irritate your eyes. It feels silky smooth, thickening, and lengthening your eyelashes.

This mascara is the right choice for women that has conditions as blepharitis, sensitive, or dry eyes. Made with botanical and organic ingredients is natural and mercury-free.

It is tear-resistant, but not waterproof — stays on your lashes throughout the day, yet is easy to remove. At the same time it can be used as a liquid eyeliner as well — dip an eyeliner brush into the mascara.

Skin2Spirit offers you a shiny black coat on your lashes, having a buildable effect.

Apply the first coat and wait for it two minutes to dry, then apply a second coat for thicker, dramatic lashes.

ILIA Limitless Lash Mascara

organic lash mascara

Lightweight feeling & nourishing formula is what you can expect from Ilia’s organic mascara — characteristics defined by the organic bee waxes, shea butter, and Arginine’s properties.

Limitless Lash Mascara is gentle for sensitive eyes, having nourishing properties, and boosting lash conditions for the natural chic look you desire.

You can apply one coat to lift and extend, or several layers to dial up the intensity for a scandalous look. It contains more than 25% organic ingredients for a formula that is 99% natural.

Limitless Lash organic mascara is entirely comfortable and weightless; it doesn’t move or flake, being easy to remove at the end of the day.


Since organic makeup became so active in our lives, it’s time to overthink products that are not natural. Conventional makeup can do more harm than good if used too often.

You can begin by considering to change your typical mascara with an organic one. Stop compromising your lashes and start taking care of them.

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To our readers

The information from this article is not entirely medical-grade level and should not be treated as a substitute for medical advice from your doctor. No one will know you, your medical history, the meds you’ve taken or are taking, your sensitivities and drug interactions, allergic reactions, and your lifestyle, but your doctor does.

Amanda Blake

Amanda Blake

Due to her vast experience in the beauty industry, Amanda Blake is an expert beauty advisor. Merging all the passion with much work, she established Women's Concept community, a place where women can seek and share everything regarding the beauty universe.

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Organic & Natural Makeup

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