15 Best Organic & Natural Makeup Products in 2020

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by Women's Concepts
organic natural makeup products

After decades of experiencing conventional makeup, experts give the verdict: the cleaner the products, the better your skin will look in the long term.

Ancient Egyptians and Sumerians were coming up with techniques to produce makeup with clay, semi-precious stones, seaweeds extract, turmeric, paprika, and many other natural elements to create vibrant shades that influenced forever the way cosmetics are made today.

But over the years, the substances used to create makeup products changed. Despite the evolution, a lot of toxic ingredients and heavy metals are still used for cosmetics making. What can we do to make sure we’re choosing safe products?

How legit are ‘organic’ labels?

With the FDA banning many elements, and high demand for clean makeup, the industry complied, and we now have a multitude of makeup brands to choose from. But are all of them trustworthy? 

Worldwide, cosmetics are regulated under different legal frameworks. Here, under the U.S. law, cosmetic products and ingredients, other than color additives, do not need FDA approval before they go on the market.

With this in mind, imagine that cosmetic manufacturers are the only ones who declare their products’ safety and labeling.

So, does this mean that cosmetics made with “organic” ingredients are safer for us than those made with ingredients from other sources? Of course not. Many plants, organically or not grown, can contain substances that may be toxic or allergenic.

You got this, an ingredient’s source doesn’t determine its safety. But as long as companies who market cosmetics have the legal responsibility to ensure that their products and ingredients are safe for the intended use, you can always rely on those trustful organic makeup brands.

Why organic over conventional makeup?

As long as our skin can absorb certain compounds, it’s risky applying products that contain PEGs, parabens, aluminum, or fragrances on the skin. 

Organic makeup is mostly made with minerals, meaning that it automatically provides a level of sun protection. Hues are given by natural pigments that come from fruit or plant extracts, supporting healthy skin.

And probably the main reason women switched to makeup that comes from natural sources is that it’s mostly enhanced with nutrient-rich ingredients, vitamins, and antioxidants. 

Interested in finding out more reasons to pick organic makeup instead of a regular one? Read here.

15 Must-Have Organic Makeup Products in Your Beauty Routine

From primer to fixing spray, we’ve put together all the products you need so that you can create a clean, yet long-wearing makeup.


best organic makeup primer

Juice Beauty Phyto-Pigments Illuminating Primer

best organic makeup primer

To start with, apply this natural, lightweight primer. With an organic, antioxidant-rich base of botanical juices, this primer is enriched with coconut alkanes and organic glycerin to hydrate the skin and control oils. Formulated with organic ingredients, the Juice Beauty primer is also an age-defying serum infused with hyaluronic acid to smooth the fine lines’ appearance and blur the imperfections. All skin types and ages can wear it and make it the perfect base for all foundations.


best organic powder Foundation

Jane Iredale Mineral Pressed Powder Foundation

best organic powder foundation

If you’re looking for a weightless sheer matte foundation that also has SPF, here it is. Jane Iredale’s product is 100% vegan, giving you that natural look, like your skin, but better while protects it. The powerful antioxidants, pine bark, and pomegranate extracts help minimize the UV damage with 15-20 SPF sun protection. Opt for this foundation, especially if you have oily skin. This mineral powder will absorb the excess sebum, it’s formulated without oil and contains natural ingredients with skincare benefits, keeping imperfections away.


organic liquid foundation

Colorescience Tint du Soleil SPF 30 UV Protective Foundation

best organic liquid foundation

And if you want a hydrating, clean, and protective foundation, try the Colorescience Tint du Soleil. Its creamy, hydrating formula makes it a cult-favorite for women with normal, dry, or mature skin. With a lightweight feeling and sheer, buildable coverage, this natural foundation feels and looks like bare skin at its best, and also protects it with broad-spectrum SPF 30. The 2-peptide combination helps to improve the appearance of skin tone and texture. At the same time, a blend of nourishing vitamins helps to minimize the appearance of wrinkles and guard against damaging free radicals.


 Dermablend Organic Powder

Dermablend Loose Setting Powder

best organic setting powder

Fix makeup and control shine with Dermablend setting powder. Weightless and translucent, it sets face and body makeup for transfer-resistant and smudge-free makeup wear for up to 16 hours. Use it for any skin type, skin tones, and skin condition. This loose setting powder blends smoothly and absorbs excess oil to mattify your complexion and leave skin looking flawless. Available in three shades, it only contains talc, iron oxides, and titanium dioxide. So clean and simple, can you believe it?


PURE Powder Blush

100% PURE Powder Blush

best organic blush

Vibrant shades and non-toxic, you can bring color and life to your cheeks with 100% PURE Blush. This natural product is pigmented with antioxidant-rich fruit for a truly natural flush of colors healthy for your skin. You only find vitamin-rich fruits in this blush and not toxic synthetic dyes. Made with a rice powder base and moisturizing rosehip oil, it provides a soft, silky finish. It also has added a hint of shimmer from ethically sourced mica to emulate the dewiness of healthy, glowing skin. You’ll find your match because it comes in a range of shades to suit every skin tone.


organic contour palette

LORAC PRO Contour Palette & Contour Brush

best organic contouring

For clean and professional contouring, go with Lorac’s. It contains two matte highlighters, one highlighter, and three matte contour shades to make it easy for you to create perfectly sculpted features. Its texture is velvety-smooth, blendable in an ultra-pigmented powder. Lorac contouring palette contains natural earth-minerals, such as talc, mica, and zinc, totally safe for skin. The cucumber, lemon, and calendula extract keep skin fresh and energized. You also get a brush for contouring, with a unique dome shape, allowing you for effortless precision and control, made from synthetic material.


100% pure organic eyebrows

100% PURE Long Last Brows

best organic eyebrows

You won’t regret using this gel to shape, fill, and set your eyebrows. The natural pigments of cocoa beans and black tea leaves give the brows a natural-looking, rich color. We love it because it’s full of conditioning ingredients for healthy eyebrows. Castor seed oil, coconut oil, marula oil, biotin, vitamins E and B5 are just a few of its skincare elements that’ll fill your brows for a natural yet full look.


Jane Iredale Organic Eye Shadow Kit

Jane Iredale Organic Eye Shadow Kit

best organic eye shadow kit

And this is how you get colorful makeup that doesn’t damage the sensitive eye area. Jane Iredale created eight combinations with five shades each. From elegant to edgy, matte and shiny, these silky-smooth shadows deliver any style you want. Highly pigmented and formulated with minerals and botanical extracts, these organic eyeshadows stay put all day without creasing while being safe and clean.


Un Cover-Up All Natural Concealer

Un Cover-Up All Natural Concealer and Foundation

best organic concelear

Conceal dark circles and imperfections with Un Cover-Up by RMS, an Allure Winner voted as the Reader’s Choice this year. Enhanced with coconut oil, beeswax, jojoba oil, cocoa butter, and many natural ingredients, this product not only covers, but it nourishes and enhances your under eye’s area appearance. With 13 shades available, it makes it impossible not to find the right one for you. Anyway, if it’s not an exact match to your skin tone, it will automatically adjust due to the mineral pigments used. This natural concealer also doubles up as a light foundation that gives minimal coverage, enough to even out your skin tone.


Pretty Vulgar Natural Eyeliner

Pretty Vulgar The Ink Gel Eyeliner

best organic eyeliner

If you’re considering trying a gel formula, use Pretty Vulgar’s eyeliner. It is highly-pigmented, water-resistant, and it allows you to achieve a long-wearing, transfer-proof eyeliner look without compromising the eye area. It promises to condition the lid as it’s enriched with Linoleic and Linolenic Acids, giving it also a luxurious, smooth, creamy texture that glides on super easy.


Gaya Organic Mascara

Gaya Vegan Mascara for Sensitive Eyes

best organic mascara

Lengthen and define your lashes with Gaya’s natural mascara with deep striking black pigment shade. The brush separates the lashes, helping you get the desired length and definition for a look that lasts all day.  Its creamy formula contains castor seed oil, camellia oil, and glycerin to hydrate your lashes every time you wear it.


jane iredale organic Lipsticks

Jane Iredale Just Kissed Lip Plum

best organic hydrating lipstick

For some shine, really cool shades, and extra moisture, we recommend Jane Iredale Just Kissed Lip Plumper. This because it delivers hydration and essential oils to soften your lips, making them look fuller. The lemon and tangerine oils help lips exfoliate, while shea butter, sunflower oil, and avocado soften and naturally moisture the lips. The addition of beeswax offers antioxidant protection, and the Palmitoyl oligopeptide increases lip hydration to the extreme.


Bareminerals Natural Matte Lipstick

Bareminerals Gen Nude Matte Liquid Lipcolor 

best organic matte lipstick

For the other moments, when you like a matte finish, you can try bareMinerals organic lipstick, created to counteract dryness and keep lip hydrated. And for its full-coverage pigments suspended in a silky formula that glides over lips effortlessly, and the variety of beautiful colors made to suit all skin tones. Sunflower seed and candelilla wax moisture the lips every time you wear this lipstick, leaving a sweet vanilla scent. The flexible paddle applicator delivers full coverage in one sweep, perfect for creating bold nude lips look.


RMS Beauty Luminizer Highlighter

RMS Beauty Luminizer Highlighter

best organic highlighter

Friendly to any skin type, RMS Beauty Highlighter is formulated with skin-loving ingredients, like organic coconut oil, castor seed oil, and vitamin E to nourish the skin and offer antioxidant protection. It is a creamy product that highlights your favorite features with a delicate, natural glow, without grease or glitter.  Available in a range of ethereal shades, definitely you’ll find the right one that suits you.


 COOLA Organic Makeup Setting Sunscreen

COOLA Natural Makeup Setting Sunscreen Spray

best organic makeup setting sunscreen

Now that you’re ready set, and go! COOLA has this organic matte-finish spray with SPF 30, which I totally love. Infused with aloe vera and cooling cucumber, it soothes, protects, hydrates, while fixes makeup until you hit the hay. Water-resistant up to 80 minutes, 70% certified organic ingredients, infused with hyaluronic acid, and a natural green tea scent; you don’t want to miss this wonderful natural product!


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