You’re not the only one who gets confused by all this organic makeup world. Because IT IS confusing — a nebulous. Since the FDA doesn’t regulate makeup products, it’s your duty to check the ingredients and ensure that your products aren’t falsely advertised as natural, non-toxic, or organic. With the FDA banning many elements, and high demand for clean makeup, the industry complied, so we now have lots of natural makeup brands to choose from. But are all of them trustworthy? Worldwide, cosmetics are regulated under different legal frameworks. Here, under U.S. law, cosmetic products and ingredients other than color additives do not need FDA approval before they go on the market. With this in mind, imagine that manufacturers are the only ones who declare their products’ safety and labeling. You can call a product clean or non-toxic as long as it’s free of ingredients listed by the Environmental Working Group. “There is no real definition of ‘natural’ in the U.S. beauty industry. As long as the bulk of your material is natural, you can say ‘natural-based.’ There is no regulation. The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to 5 percent synthetics,” says cosmetic chemist Ginger King for Allure. An organic trusted brand should get certifications from agencies like USDA, COSMOS, or ECOCERT, approving that their ingredients are safe for skin and the environment. But choosing organic sourced makeup should be pleasant, not a long label- and certifications-research. Thus, we’ve whittled down the best organic makeup products that come from brands recognized as ‘organic’ — we trust them.
Why choose organic makeup over conventional?
You know skin absorbs almost everything we put on it, right? Well, take a look at the labels of conventional cosmetics. You’ll find plenty of toxic ingredients that may irritate your skin (especially if it’s sensitive) or are harmful to the environment. Anyway, it doesn’t mean that if you use organic-sourced makeup, you can’t end up with irritation or allergy, YNK. Many plants, herbs, or fruits organically or not grown, can contain substances that may be toxic or allergenic. You got this, an ingredient’s source doesn’t determine its safety. For this not to happen, you have to be aware of your allergies first upfront.
Who said organic makeup doesn’t perform well?
I’ve heard rumors related to organic makeup that wouldn’t be live up the hype, that its performance is weak compared to conventional makeup. Let me stop you right there. Actually, organic cosmetics use plant, fruits, and mineral pigments that apply so well and are also long-lasting while being safe-for-skin. Here I mean the ones that come from trusted brands that use pure and earth-friendly ingredients, are sustainably made, and cruelty-free. These brands are equally clean and effective.
17 Must-Have Organic Makeup Products in Your Beauty Routine
From primer to fixing spray, we’ve put together all the products you need so that you can create a genuinely organic yet long-wearing makeup.
Juice Beauty Phyto-Pigments Illuminating Primer
Best organic makeup primer
To start with, apply this natural, lightweight primer. With an organic, antioxidant-rich base of botanical juices, it’s enriched with coconut alkanes and organic glycerin to hydrate the skin and control oils. Formulated with organic ingredients, the Juice Beauty primer is also an age-defying serum infused with hyaluronic acid to smooth the fine lines’ appearance and blur imperfections. All skin types and ages can wear it, making the perfect base for all foundations.
Jane Iredale Mineral Pressed Powder Foundation
Best organic powder foundation
This pressed powder foundation is not to be missed. 100% vegan, it gives you that natural look, like your skin, but better while keeps it protected. The powerful antioxidants, pine bark, and pomegranate extracts help minimize the UV damage with 15-20 SPF sun protection. Opt for this foundation, especially if you have oily skin — it’s oil-free! It absorbs excess sebum while nourishes with skin-loving ingredients, helping keep imperfections away.
PÜR 4-in-1 Longwear Foundation & Concealer
Best organic liquid foundation
And if you want a hydrating, clean, and protective foundation, try this one. Its creamy, hydrating formula makes it a cult-favorite for all skin types (acne-prone included). With a lightweight feeling and sheer, buildable coverage, this natural foundation feels and looks like bare skin at its best while protects it. The addition of ceramide, coffee, vitamin C, green tea, and retinol help brighten the skin and guard against damaging free radicals.
Chantecaille Future Skin
Best oil-free natural foundation
If you’re in search of an oil-free foundation, this might be the one. With a gel-like texture, it gives adjustable natural coverage, and it glides on effortlessly, drying down to a flawless finish. Rosemary, rice, chamomile, aloe vera are just a few of the ingredients in its formula, plus it’s got light-reflecting pigments so that you’ll always show up with radiant skin.
W3LL PEOPLE Natural Bio Brightener Invisible Powder
Best organic setting powder
Fix makeup and control shine with this organic translucent setting powder that adapts to all skin tones. Weightless and translucent, it sets your makeup for transfer-resistant and smudge-free wear for the entire day. It blends smoothly and absorbs excess oil to mattify your complexion and leave skin looking flawless while being mega safe! EWG-verified, non-comedogenic, hypoallergenic, and free of chemicals, you’ll adore it!
100% PURE Powder Blush
Best organic powder blush
Rice, avocado, cocoa butter, cranberry, goji, cherry, pomegranate, strawberry — no, it’s not a dessert recipe, actually, this blush got all of that! Its shade is given by natural pigments to keep your skin safe, and the addition of mica mineral gives that hint of shimmer so your skin will glow nicely. Plus, it protects your skin and keeps it nourished (thanks, vitamins C and E), while it’s got a broad range of shadows you can pick from!
Chantecaille Cheek Gelée
best organic creamy blush
Created without any trace of paraben, fragrance, or phthalates, this hydrating liquid gel-cream blush adds that subtle flush you need! Combining the freshness of an emulsion whit the lasting power of a stain, it gives your skin a soft, playful pink with a hint of pearl, excellent for dry and mature skin types. The three shades are really cool for all skin tones!
Jane Iredale GreatShape Organic Contour Kit
Best organic contouring
Want natural yet professional contouring? Then pick this one. It contains three matte shades for contouring and highlighting to help you create perfectly sculpted features. Its texture is velvety-smooth, blendable in an ultra-pigmented powder while the skin-loving ingredients keep your complexion fresh and energized all day long.
bareMinerals Frame & Define Brow Styler
Best organic eyebrow pencil
Up your brow game with this creamy pencil made with minerals and natural oils. Easy to use, it helps you shape, fill, and define eyebrows fast, nourishing them at the same time. There are two shades you can choose from! And DW, once it’s on, it’s on, it won’t smudge all day long!
Jane Iredale Organic Eye Shadow
Best organic eye shadow kit
And this is how you get colorful makeup that doesn’t harm your sensitive eye area. Jane Iredale created eight combinations with five silky-smooth shades for all your moods and each occasion. From elegant to edgy, matte, and shiny, they help you create any makeup style you want. Highly pigmented and made with minerals and botanical extracts, these organic eyeshadows stay put without creasing while being safe and clean.
RMS Beauty “Un” Cover-Up Concealer
Best organic concelear
Conceal eye area and imperfections with Un Cover-Up infused with coconut oil, beeswax, jojoba oil, cocoa butter, and mineral pigments to nourish and cover ATSM. With 13 shades available, it makes it impossible not to find the right one for you. This natural concealer also doubles up as a light foundation that gives minimal coverage, just enough to even out your skin tone.
Jane Iredale Mystikol Powdered Eyeliner
Best organic eyeliner
If you’re considering trying a powder/cream formula, use this eyeliner. Six highly-pigmented, water-resistant shades so you can create long-wearing, transfer-proof soft (or dramatic) looks without compromising the eye area. An organic eyeliner that promises to condition your lids since it’s enriched with coco glycerides — that also give it a smooth, creamy texture gliding on super easily.
bareMinerals Escentuals Lashtopia Mega Volume
Best organic mascara
Not only is this mascara’s formula filled with conditioning castor seed oil and glycerin to nourish them lashes, but it gives volume and length without the spidery look. Swipe it on for the blackest black that’ll stay put without smearing throughout the day. The big brush makes it easy to load on the pigments, yet the tightly packed bristles help comb out your lashes so they won’t clump. Definitely, an organic mascara that worths a shot!
Honest Beauty Tinted Lip Balm
Best organic hydrating lipstick
For some shine, really cool shades, and extra moisture, this lipstick will do best! The avocado oil, sunflower seed wax, cocoa seed butter, and vanilla extract soften your lips, locking in moisture. A vegan lipstick with a shiny finish and sheer-but-buildable coverage. All for that price tag? I’m seriously impressed.
bareMinerals Gen Nude Matte Liquid Lipcolor
Best organic matte lipstick
For other vibes, when you want a matte finish, you can try bareMinerals organic lipstick, created to prevent dryness and keep lips hydrated. Sunflower seed and candelilla wax moisture the lips every time you wear it, leaving a sweet vanilla scent. Thanks to the flexible paddle applicator, you just need one sweep to deliver full coverage for bold nude sexy lips.
RMS Beauty Luminizer Highlighter
Best organic highlighter
Friendly to any skin type, this highlighter is made with skin-loving ingredients, like organic coconut oil, castor seed oil, and vit E to hydrate and offer antioxidant protection to your skin whenever you wear it. It’s a creamy one that highlights your favorite features with a delicate, natural glow without grease or glitter. Available in 5 awesome shades, it won’t be hard to find your match.
COOLA Natural Makeup Setting Sunscreen Spray
Best organic makeup setting sunscreen
Before you go, there’s one more thing you need: fix all that makeup with a setting spray. COOLA has this organic matte-finish spray with SPF 30, which I totally love. Infused with aloe vera and cooling cucumber, it soothes, protects, and hydrates while fixes makeup until you hit the hay. Water-resistant up to 80 minutes, 70% certified organic ingredients, infused with hyaluronic acid, and a natural green tea scent; you don’t want to miss this!