9 Most Trusted Organic & Natural Makeup Brands With The Best Products On The Market

The natural side of the makeup industry has been gained quite more credits than usual in the past few years. That’s the outcome of women realized how harmful are the ingredients found in the daily makeup for the skin and body. Unfortunately, women can’t give up on cosmetics that simple as it something indispensable in their daily routine. Even though the negative effects of makeup are not secrets, and almost all the women are aware of them, it’s still one of the biggest industries with the highest activity on the market, having over ten thousand products sold each day.

In the past years, the numbers have been changed drastically for the makeup brands. The demand for a natural/healthy alternative has been the top priority for the majority of brands around the world. And here we talk about the most prominent players in the industry. Even now, the demand is still at the highest level and increases with each month.

With a vast demand comes a huge number of offers. These continuous movements have helped a lot of new brands to take a new place in the industry and reach their goals. Even some of the oldest brands decided to approach a healthier solution by developing and investing in fresh organic and natural makeup products. With years only a few brands succeeded in keeping their supremacy and standards with the best products on the market, having more than millions of sales recorded.

Which are the most trusted organic makeup brands?

We have studied the best natural makeup brands, the newest and the oldest of them classified by the quality of their products, customer’s number, and sales. How trustful they are and how many approved certification the brands hold is another crucial aspect that is taken into consideration.

A crucial mention before we start to analyze our favorites is that natural does not mean good or effective. Even the FDA considers that natural and organic label is not something concrete in the beauty industry and can be easily faked. A cosmetic tagged as natural-based can contain up to ten percent of synthetics. Another thing, a product might be organic with no chemical ingredients, but it might have allergic effects over the user, in particular cases. In both situations, even though the product is tagged as organic, the solution is not healthy, natural, or yet efficient.

The saddest part is that some brands lie about the tags they label their products with. Even if it’s natural-based, it may contain synthetics or even harmful chemicals. That’s because, unfortunately, in most cases, the job can’t be done entirely with only natural ingredients. As women are quite pretentious when it comes to beauty concerns, if the product does not give the desired results is useless, even if it’s healthy. To deliver the best quality, most organic brands fake the natural-based label and lie to the customer.

The point is, you can easily miss if you chose to purchase a product from non-trusted or non-approved organic makeup brands. Also, most of the users misunderstood the “natural-based” label and ended up with a lousy product. The right way to approach the situation is to look for a “non-toxic” or “chemical-free” label. That means the product is free of any bad ingredients with harmful effects on the skin. A non-toxic makeup product (chemical-free) will be safe for daily use and at the same time, effective due to the combination of natural and synthetical ingredients.

The 9 Best Natural Makeup Brands Certified and Approved by the FDA

We have chosen to pick and discuss the best non-toxic makeup brands that are worth to trust in 2019. Our top choices are known among the dermatologists, magazines, and the entire world for their professionalism and quality of products. They hold all the certification required by the FDA to be trusted as being efficient and healthy.

The following brands are the most promising ones that deliver the best services and results via their natural, organic, and chemical-free products.

RMS Beauty

RMS stands for Rose-Marie Swift, CEO of RMS beauty, founded in 2008. She is a famous makeup artist, with over 20 years of activity in the beauty and fashion industries. The RMS Beauty brand history began when Rose-Marie turned out to experience serious health issues caused by toxic levels of heavy metals in her blood. The same heavy metals that are found in the formula of hundreds of makeup products. That’s the reason she decided to build a new natural makeup brand that features trusted products, 100% chemical-free.

All products are formulated with raw, food-grade, and organic ingredients in their natural state. It allows its healing attributes to penetrate and rejuvenate the skin. RMS Beauty products are not only non-toxic but they also heal and nourish the skin. It is one of the best choices in terms of organic brands.

RMS Beauty Top Organic Makeup Products


Un Cover-Up Natural Foundation

Due to its natural ingredients as coconut oil, beeswax, cocoa butter, jojoba oil, it visibly melts into the skin while covering imperfections and redness.

RMS Beauty Signature Set

RMS Beauty Signature Set is a blush, lipstick, multi-tasking, natural makeup palette. Includes a bronzer, a highlighter, two blushes, and a vanilla skin balm.

RMS Beauty Living Luminizer

This formula is the ultimate illuminator for ethereal lit from within the beauty. RMS’s biggest seller creates an ultra-sheer, sensual, luminous glow, working great on all skin tones.

RMS Beauty takes advantage of ingredients that are not refined, bleached, deodorized, clarified, fractionated or heated to high temperatures to keep all nutrients and healing properties alive. Enzymes, vitamins, antioxidants are most commonly used in their raw, purest form.

Kjaer Weiss

Founded by Kirsten, Kjaer Weis, an artist that noticed how harmful the makeup products from conventional brands are for the skin. She was inspired and motivated enough to create an alternative for women who needs a more natural solution. The chemical-free makeup brand was founded in 2010 and held all the certification required to be 100% organic and non-toxic brands trusted in the entire world. It has one of the biggest customer bases, being the brand with the most sales in 2019.

Produced in Italy, everything in the line is certified organic by the stringent CCPB. All the products are craft from clean ingredients. The brand represents the intersection of two different terms: luxury and sustainability.

In short, it’s a never-before-seen approach to natural that proves you don’t have to sacrifice safety for performance. With a vast range of products, it offers alternative organic matches for every kind of makeup product. From foundations to blushes, K.W. secures the best products free of toxic ingredients.

Kjaer Weiss Best Organic Makeup Products


Kjaer Weis Organic Cream Blush

Kjaer Weis Cream Blush blends beautifully on the cheeks for a healthy touch of color and dewy finish. The buildable formula allows you to control the color intensity from sheer to bold, adding moisture to the skin.

Kjaer Weis Natural Eye Shadow

Rich in antioxidants and fatty acids, the key to slowing signs of aging. KW Eyeshadow contains luxurious and organic ingredients to give a silky and blendable texture.

Kjaer Weis Kjaer Weis Foundation

Formulated with moisturizing and age-defying ingredients, makes your complexion radiant and beautiful throughout the day.

Kjaer Weis, a natural beauty brand. It is at the forefront of the luxury beauty industry in developing cosmetic and skincare products that deliver high-performance results using harm-free ingredients. It also focuses on strengthening environmental responsibility in the beauty industry with the development of an innovative refillable packaging system.

W3LL People

Created in 2008 by an uncompromising team. An elite makeup artist teams up with a dermatologist and an eco-entrepreneur. The cosmetics made by W3LL People contain premium natural ingredients with an emphasis on superior performance. There are no potentially toxic chemicals, preservatives, or petroleum ingredients. What the plant-based makeup does provide is a host of hydrating and therapeutic botanicals, including organic aloe, organic chamomile, and organic green tea.

From green-certified Studio built from sustainable materials, its mission is to bring a new and safe beauty routine by selling products with medical-grade nutrients that replenish the skin without harming it.


Natural Bio Correct Multi-Action Concealer

It provides serious coverage to banish skin imperfections and blemishes. Its texture is ultra-light, mousse texture that blends onto skin with minimal effort.

Mascara Expressionist Black – Boundary

t contains hyperpure mineral pigments that create the blackest high defined lashes.

Natural Bio Brightener Invisible Powder

It provides invisible coverage with a matte radiance that blurs imperfections and minimizes pores.

W3LL PEOPLE is explicitly designed for the modern, savvy woman who demands authenticity, simplicity, and pure quality- but not willing to compromise on convenience and performance. It’s an organic makeup brand adored by a lot of women, having retailers locations in many places around the USA and Canada. All the products are certified and approved.

Ilia Beauty

Ilia Beauty is a prestige line of natural and organic makeup products that combine superior color performance and nourishing properties. Filled with up to 85% bioactive organic ingredients, all ILIA products are made from super nourishing elements that moisturize and rejuvenate the skin.

Ilia Best Natural Makeup Products


ILIA Limitless Lash Mascara

Its lightweight and nourishing formula are made with a blend of organic bee and carnauba wax to condition each lash weightlessly.

True Skin Serum Foundation

It owns the title of the Best Beauty Buys in 2019, by InStyle. A serum-infused foundation, weightlessly that delivers buildable, light to medium coverage with a velvety finish.

ILIA Beauty Tinted Lip Conditioner

Blended with a high percentage of organic ingredients, it’s a must-have for those who want to have nourished lips and a tint of color at the same time.

A clean beauty brand with natural makeup products couldn’t miss from the list. With an extensive list of products, Ilia gets many credits for its foundation and mascara, which are award winner products. Carving out a new path in beauty, Ilia is balancing safety with product performance. The Result? A trusted makeup brand that holds all the certification, being the first choice for many women around the world.

100% Pure

100% Pure is a successful makeup brand with 13 retail locations in the U.S., having one of the best-selling products in 2019 among its competition. The company sells about 550 different kinds of health and beauty products. It uses naturally-occurring, and organic ingredients such as red Korean ginseng, coffee beans, and cacao.

Susie was inspired to start 100% PURE, a truly 100% natural line of skincare made only with the highest quality ingredients and free of the toxic, harsh chemicals.

100% Pure Best-Selling Products


Fruit Pigmented Lip Glaze

Made in a moisturizing base of avocado and cocoa butter, with rose petals and lavender oil, the natural lipstick can gently soothe dry, delicate lips.

Coffee Bean Caffeine Eye Cream

It is concentrated with potent antioxidants to awaken the skin around eyes and hydrating aloe for softer, youthful skin.

Retinol Restorative Overnight Balm

Formulated with skin-softening olive, sunflower, and jasmine oils help to promote a more evenly toned complexion while lessening the appearance of lines and wrinkles.

Explore the fantastic world of organic beauty products that comes from 100% Pure. With 11 award winners products by Allure, Elle, SELF, CEW, and a few others, this brand is a favorite of millions of women around the world. It’s the organic makeup brand with over one hundred sales and almost 100% satisfied customers. Delivers the best cosmetics with a range of products that covers every field in the makeup industry.

Vapour Beauty

Vapour Organic Beauty is a progressive cosmetics brand with a different point of view. It is a high-performance range of natural makeup products made from minimally processed, organic, food-grade ingredients. It revolutionizes luxury cosmetics with light-as-air textures made from natural mineral pigments suspended in certified organic botanicals.

The brand products contain 70% certified organic ingredients and 30% minerals and vitamins. Its natural ingredients are rich in antioxidants, EFAs, vitamins, and minerals to support skin health. That makes it more than enough to be qualified for a position in our list among the best organic brands.

Vapour Beauty Best Products


Vapour Organic Lip Conditioner

An organic blend of botanicals that soothe, condition, and protect delicate skin with one creamy, luxurious swipe.

Soft Focus Foundation

A wealth of organic ingredients nourishes a selection of light dry plant oils replenish and fine mineral pigments, even skin tone.

Stratus Skin Perfecting Primer Luminous

It represents an essential multi-tasking organic primer for a complexion that glows.

Award-winning and cult-worthy, Vapour pleasures their customers with top quality makeup products that cover all you need for a perfect healthy beauty routine free of chemicals.

Alima Pure

Alima Pure is an urban, modern, and simply elegant makeup brand for the conscious and demanding consumer, who accepts only top quality products.

Alima Pure was created by founder Kate O’Brien. It promises maximum impact with minimal ingredients that uses the highest quality and purest mineral pigments. It’s a world-renowned natural makeup brand from the United States, whose aim is to provide optimal results with no chemical ingredients involved.


Alima Pure Satin Matte Foundation

It’s made with 4 cosmetic-grade natural mineral ingredients, designed to provide weightless, buildable coverage with a smooth matte finish.

Alima Pure Loose Mineral Blush

It is pure, luscious, and richly pigmented. Define and accentuate your cheeks with a healthy wash of color with this mineral blush.

Alima Pure Loose Mineral Eyeshadow

Alima Pure Loose Mineral Eyeshadow is a richly pigmented natural loose-mineral eyeshadow with a matte finish.

With a comprehensive line of more than 250 products, Alima Pure guarantees the best products that fit perfectly for each woman around the world. It covers each skin type, color, and condition. According to sales numbers, the brand has, is the top choice for 1/5 women.


The American company, founded by Leslie Blodgett in 1994, was the world’s first mineral makeup line, and today it’s still one of the leading brands in this industry. The brand is very generous when it comes to the number of products they offer. It covers every product that is needed in a beauty routine.

The brand’s original products all came in the loose mineral-powder form to avoid the inclusion of chemical fillers and binders. In 2010, Tokyo-based cosmetics company Shiseido purchased the bareMinerals line. Nowadays, it’s a well-established company, and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world.


Deluxe Collector’s Edition Original Foundation

Free of talc, parabens, phthalates, fragrance, preservatives, and chemical sunscreen, it secures a full coverage foundation perfect for everyone.

Bare Minerals Ready To Go Complexion Perfection Palette

Delivers anti-aging benefits for softer, smoother, younger-looking skin.

Bare Minerals Multi-Tasking Organic Concealer

It is an award-winning mineral powder concealer that gives you natural-looking coverage in a flash.

With an entire line of various organic makeup products, bareMinerals represent a pioneer of natural makeup.


In 1994, the Jane Iredale brand started with one product which was more than enough the win the trust of its customers. Now it one of the most reputable organic brands with one of the most massive ranges of products.

The ingredients used in creating these innovative formulas protect and nourish the skin without harsh, irritating chemicals. As one of the original natural makeup lines, Jane Iredale sets itself by offering a wide variety of cosmetics for each desired area.


JANE IREDALE Pure Pressed Blush

It is formulated with minerals and antioxidants to soothe and nourish your skin while providing a soft just-blushed color.

Pure Pressed Mineral Foundation

Made from micronized minerals, oil-free, and weightless. It contains antioxidants such as pine bark and pomegranate extract.

The Glow Time Mineral Cream

Covers blemishes minimize the appearance of pores, disguises wrinkles and smooths and brightens skin.

Formulated with pure microminerals and pigments, these cruelty-free cosmetics can cover and heal skin issues. Each product is free of perfume, chemical additives, and artificial dyes.

Final words

Since organic makeup is more a necessity than a trend, the brands are trying to create products dedicated to all our concerns, skin type, or preferences. It is challenging to try products until you find the right one for you. And when you find it, you start to think maybe is something that could be even better and you are in continuous makeup hunting. And is absolutely typical to be in change without interruption. It is called evolving.

The beauty industry is bombarding us with advice about products to look perfect, younger, but all we need is to feel good even when we aren’t wearing makeup. By the end of the day, when following the beauty routine and clean the face — what we see at that moment we need to like. A bright, flawless complexion.

Opting for organic and natural makeup is indeed a behavior of someone who got it right about how harmful can some ingredients in beauty products can be. Be aware of what you put on your skin and take advantage of the huge organic beauty industry.

Follow our natural makeup guide to learn more about the brands, products, and trends. See our team activity in the following section.

Amanda Blake

Amanda Blake

An emotional woman that has an unlimited desire regarding makeup. She had started to work in the cosmetics industry since it was 14 with a part-time job promoting products of multiple brands sold by Sephora. With love and passion, she began a new career in makeup modeling, where she tested more than twenty products per day.

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