9 Best Organic & Natural Makeup Brands You Can Trust In 2020

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by Women's Concepts
organic makeup brands 2020

The makeup industry’s organic side has gained quite more credits lately than in the past few years. That is the outcome of women realizing how harmful the ingredients found in their daily makeup are for the skin.

In the last decade, the demand for clean alternatives has been the top priority for many brands worldwide. This article covers the most prominent players in the organic industry.

Even some of the oldest brands decided to approach a healthier solution by developing and investing in fresh organic and natural makeup products. Reputable brands like Tata Harper, La Mer, and W3LL People have shown more activity in the organic area, releasing more toxic-free and clean makeup & skincare products. Sephora has also launched their Clean-Beauty concept, called Clean at Sephora, where they define what clean means and how it should be reflected in our makeup products.

How to Choose the Best Organic Makeup Brands?

Before we start to analyze our favorites, a crucial mention is that natural does not define good in makeup. Even the FDA considers that natural and organic labels are not concrete in the beauty industry and can be easily faked.

Did you know that a cosmetic tagged as natural-based can contain up to 10% of synthetics? Some brands can abuse the organic label. Even if it is natural-based, it may contain synthetics or harmful chemicals.

So, first thing first, always use trustful and popular brands.

How many approved certifications the brand holds is another important factor you should consider if you want the best for your skin’s health. 

You may also want to take of look at the hazard rating score given by EWG’s research. It relates the ingredients contained in particular products with government and academic research on how dangerous they are. While the hazardous score ranges from 1 to 10, most organic products get a maximum hazardous score of 4, which means they are clean and not harmful to the skin. 

9 Best Natural & Organic Makeup Brands in 2020

Here are the best organic makeup brands that are worth trusting in 2020. Our top choices are known among the dermatologists, magazines, and the entire world for their professionalism and quality.

RMS Beauty

RMS stands for Rose-Marie Swift, CEO of RMS beauty, founded in 2008. She is a lovely woman and a famous makeup artist with over 20 years of activity in the beauty and fashion industries. 

The RMS Beauty brand history began when Rose-Marie experienced serious health issues caused by toxic levels of heavy metals in her blood — the same that are still found in the formula of hundreds of makeup products today. That is the reason she decided to build a new natural makeup brand that features trusted products, 100% chemical-free.

All RMS products are formulated with raw, food-grade, and organic ingredients in their natural state, with healing attributes to penetrate, rejuvenate, and repair the skin. The brand takes advantage of ingredients that are not refined, bleached, deodorized, clarified, fractionated, or heated to high temperatures to keep all nutrients and healing properties alive. 

  • Prices: $20 – $150
  • Hazardous Score: 1 – 3 (Low Hazard)
rms beauty organic foundation

Un Cover-Up Natural Foundation

Its natural ingredients as coconut oil, beeswax, cocoa butter, jojoba oil, visibly melt into the skin while covering imperfections and redness.
organic makeup palette

RMS Beauty Signature Set

RMS Beauty Signature Set is a multi-tasking natural makeup palette, two blushes, lipstick, a bronzer, and a highlighter.
RMS Beauty-Organic Luminizer

RMS Beauty Living Luminizer

This product’s formula is the ultimate illuminator for ethereal lit within the beauty. RMS’s biggest seller creates an ultra-sheer, sensual, and luminous glow, working great on all skin tones.

Kjaer Weis

K.W. was founded by Kirsten Kjaer Weis, a famous makeup artist from Denmark, who noticed how harmful the makeup products from conventional brands are. She was inspired and motivated enough to create an alternative for women who need a natural solution. It’s a never-before-seen approach to natural that proves you don’t have to sacrifice safety for beauty.

Kjaer Weis was founded in 2010 and holds all the certifications required to be recognized as a 100% organic and non-toxic brand.

Produced in Italy, everything in the line is certified organic by the stringent CCPB. All the products are craft from clean, natural ingredients. The brand represents the intersection of two different terms: luxury & sustainability — we love it!

The brand offers alternative organic matches for every kind of makeup looks — from foundations to blushes, mascaras, and lipsticks, K.W. provides a healthy and organic line of products free of toxic ingredients.

Kjaer Weis is at the forefront of the luxury beauty industry in developing cosmetic and skincare products. The brand focuses on strengthening environmental responsibility by developing an innovative refillable packaging system.

  • Prices: $20 – $95
  • Hazardous Score: 1 – 3 (Low Hazard)
Kjaer Weis organic blush

Kjaer Weis Organic Cream Blush

Kjaer Weis Cream Blush blends beautifully on the cheeks with a buildable formula that allows you to control the color intensity from sheer to bold while adding natural moisture to the skin.
Kjaer Weis Natural Eye Shadow

Kjaer Weis Natural Eye Shadow

Rich in antioxidants and fatty acids, the key to slowing signs of aging. KW eyeshadow contains luxurious and organic ingredients to give a silky and blendable texture with bold shades.
Kjaer Weis Organic Foundation

Kjaer Weis Foundation

Formulated with moisturizing and age-defying ingredients, the Kjaer Weis foundation makes your complexion smooth and radiant throughout the day.


Created in 2008 by an uncompromising team — an elite makeup artist teams up with a dermatologist and an eco-entrepreneur. W3LL PEOPLE is explicitly designed for the modern, savvy woman who demands authenticity, simplicity, and pure quality but not willing to compromise on convenience and performance.

It’s an organic makeup brand adored by a lot of women, having retailers locations in many places around the USA and Canada. All the products are certified and approved by the FDA.

The cosmetics made by W3LL People contain premium natural ingredients with an emphasis on superior performance. There are no potentially toxic chemicals, preservatives, or petroleum ingredients.

  • Prices: $15 – $40
  • Hazardous Score: EWG Verified (<1)
well people organic makeup brand

3 Natural Bio Correct Multi-Action Concealer

This organic corrector provides serious coverage to banish skin imperfections and blemishes all day long.
organic mascara brands

Mascara Expressionist Black – Boundary

A mascara formulated with hyper-pure mineral pigments that creates the blackest high defined lashes — this is exactly what Expressionist Black is!
organic powder makeup brands

Natural Bio Brightener Invisible Powder

It provides invisible coverage with a matte radiance that blurs imperfections and minimizes pores naturally.

Ilia Beauty

ILIA Beauty is a prestigious line of natural and organic makeup products that combines superior color performance and nourishing properties. Carving out a new path in beauty, ILIA is balancing safety with product performance, reflecting in a trusted makeup brand that’s the first choice for many women.

Filled with up to 85% bioactive organic ingredients, all ILIA products are made from nutritional elements that moisturize and rejuvenate the skin. Being a clean beauty brand with an extensive line of products, ILIA gets the most credits for their foundations and mascaras, which are mostly award-winning products.

  • Prices: $20 – $70
  • Hazardous Score: 1 – 3 (Low Hazard)
natural mascara brand

13 ILIA Limitless Lash Mascara

Its lightweight and nourishing formula are made with a blend of organic bee and carnauba wax to condition each lash weightlessly.
Ilia Organic Foundation

True Skin Serum Foundation

True Skin owns the title of the Best Beauty Buys in 2019, by InStyle. A serum-infused foundation, weightlessly that delivers buildable, light to medium coverage with a velvety finish.
illia organic lipstick brand

ILIA Beauty Tinted Lip Conditioner

Blended with a high percentage of organic ingredients, this one is a must for those who want to have nourished lips and a tint of color at the same time.

100% Pure

100% Pure is a successful makeup brand with 13 retail locations in the U.S. The company sells about 550 different kinds of health and beauty products, using naturally-occurring, and organic ingredients such as red Korean ginseng, coffee beans, and cacao.

Susie Wang was inspired to start 100% PURE, a truly natural line of skincare made only with the highest quality ingredients and free of the toxic, harsh chemicals.

With 11 award-winner products by Allure, Elle, SELF, CEW, and a few others, this brand is a cult-favorite that deserves the trust of every woman.

  • Prices: $20 – $60
  • Hazardous Score: 1 – 3 (Low Hazard)
pure organic lipstick

Fruit Pigmented Lip Glaze

Made in a moisturizing base of avocado and cocoa butter, with rose petals and lavender oil, this natural lipstick can gently soothe dry lips.
Coffee Bean Caffeine Eye Cream

Coffee Bean Caffeine Eye Cream

An eye cream that’s concentrated with potent antioxidants to awaken the skin around the eyes and hydrating aloe for softer, youthful skin.
anti-aging organic cream

Retinol Restorative Overnight Balm

Formulated with skin-softening olive, sunflower, and jasmine oils help to promote a more evenly toned complexion while lessening the appearance of fine lines and wrinkles.

Vapour Beauty

Vapour Organic Beauty is a progressive cosmetics brand with a different point of view. It offers a high-performance range of natural makeup products made from minimally processed, organic, food-grade ingredients.

Vapour Beauty revolutionizes luxury cosmetics with light-as-air textures made from natural mineral pigments, and products that contain 70% certified organic ingredients and 30% minerals and vitamins. They often use natural ingredients rich in antioxidants, EFAs, vitamins, and minerals to support skin health.

Award-winning and cult-worthy, Vapour pleasures their customers with top quality makeup products that cover all you need for a perfect healthy beauty routine.

  • Prices: $20 – $60
  • Hazardous Score: 1 – 2 (Low Hazard)
organic Lip Conditioner

Vapour Organic Lip Conditioner

Vapour offers an organic blend of botanicals that soothe, condition and protect delicate skin with one creamy, luxurious swipe.
organic makeup best brands

Soft Focus Foundation

A wealth of organic ingredients nourishes the skin, while a selection of light dry plant oils replenishes. The fine mineral pigments help even skin tone without getting cakey.
natural organic makeup brands

Stratus Skin Perfecting Primer Luminous

It represents an essential multi-tasking organic primer for a complexion that glows.

Award-winning and cult-worthy, Vapour pleasures their customers with top quality makeup products that cover all we need for a perfect healthy beauty routine, free of chemicals.

Alima Pure

Alima Pure is an urban, modern, and simply elegant organic makeup brand for the conscious and demanding consumer, who accepts only top quality products. Alima Pure was created by founder Kate O’Brien and promises maximum impact with minimal ingredients. It’s a world-renowned natural makeup brand from the United States, aiming to provide optimal results with no harmful ingredients involved. With a comprehensive line of more than 250 products, Alima Pure guarantees the best quality that all women need, covering each skin type, color, and condition.

  • Prices: $20 – $60
  • Hazardous Score: 1 – 2 (Low Hazard)
alima pure organic brand

1 Alima Pure Satin Matte Foundation

It’s made with 4 cosmetic-grade natural mineral ingredients, designed to provide weightless, buildable coverage with a smooth matte finish.
organic makeup blush

Alima Pure Loose Mineral Blush

Alima Pure product is pure, luscious, and richly pigmented. Define and accentuate your cheeks with a healthy wash of color with this mineral blush.
eyeshadow organic brand

Alima Pure Loose Mineral Eyeshadow

Alima Pure Loose Mineral is a richly pigmented natural loose-mineral eyeshadow with a matte finish.


The American company, founded by Leslie Blodgett in 1994, was the world’s first mineral makeup line. Today, it is still one of the leading brands in this industry.

Very generously when it comes to the number of items they offer, the brand covers every product that is needed in a beauty routine. Their original products came in a loose mineral-powder form to avoid the inclusion of chemical fillers and binders. In 2010, Tokyo-based cosmetics company Shiseido purchased the bareMinerals line. Nowadays, it’s a well-established company, and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world. With an impressive line of makeup products, bareMinerals represent a pioneer of natural makeup.

  • Prices: $20 – $75
  • Hazardous Score: 1 – 3 (Low Hazard)
bare minerals organic makeup brand

3 Deluxe Collector’s Edition Original Foundation

Free of talc, parabens, phthalates, fragrance, preservatives, and chemical sunscreen, it represents a full coverage foundation perfect for everyone.

Bare Minerals Ready To Go Palette

This multi-tasking kit delivers anti-aging benefits for softer, smoother, younger-looking skin.
bare minerals best organic product

Bare Minerals Multi-Tasking Organic Concealer

It’s an award-winning mineral powder concealer that gives you natural-looking coverage in a flash.


In 1994, Jane Iredale brand started with one product that was more than enough to win its customers’ trust. Nowadays, it’s one of the most reputable organic brands, with a wide range of products.

An original natural makeup brand, Jane Iredale sets itself by offering a wide variety of cosmetics for every need. Its recognized as a luxurious brand by experts and magazines, representing the first favorite for millions of women.

  • Prices: $20 – $80
  • Hazardous Score: 1 – 2 (Low Hazard)
JANE IREDALE Organic Makeup Brand

JANE IREDALE Pure Pressed Blush

It’s formulated with minerals and antioxidants to soothe and nourish your skin while providing a soft just-blushed color.
natural foundation makeup brand

Pure Pressed Mineral Foundation

Made from micronized minerals, oil-free, and weightless. It contains antioxidants such as pine bark and pomegranate extract.
non toxic makeup brands

The Glow Time Mineral Cream

Covers blemishes, minimizes pores’ appearance, disguises wrinkles, smooths, and brightens skin — can you ask for more?

Final Words

Since organic makeup is more a necessity than a trend, many brands are trying to create products dedicated to all our concerns, skin type, and preferences. Opting for organic and natural makeup is indeed a behavior of someone who understands how harmful some ingredients can be. Be aware of what you put on your skin and take advantage of the massive organic beauty industry.

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