9 Most Trusted Organic & Natural Makeup Brands – The Best Non-Toxic Makeup

 9 Most Trusted Organic & Natural Makeup Brands – The Best Non-Toxic Makeup

The natural side of the makeup industry has gained quite more credits than usual in the past few years.

That’s the outcome of women realizing how harmful are the ingredients found in the daily makeup for the skin, body, and health.

In the past years, the demand for a clean alternative has been the top priority for many brands around the world — and here we talk about the most prominent players in the industry.

Even some of the oldest brands decided to approach a healthier solution by developing and investing in fresh organic and natural makeup products.

Reputable brands like Tata Harper, La Mer, W3LL People have shown more activity in the organic industry, releasing more toxic-free & clean makeup products.

Even Sephora has launched their Clean-Beauty concept, called Clean at Sephora, where they define what clean means and how should be reflected in makeup products.

Which are the most trusted organic makeup brands?

We have studied the best natural makeup brands, the newest and the oldest of them, classified by the quality of their products, and how “organic” they perform.

How trustful they are and how many approved certification the brands hold is another thing you should consider, if you want to pick the best.

A crucial mention before we start to analyze our favorites is that natural does not define good or effective in makeup.

Even the FDA considers that natural and organic label is not something concrete in the beauty industry and can be easily faked.

A cosmetic tagged as natural-based can contain up to ten percent of synthetics.

Another thing, a product might be organic with no chemical ingredients, but it might have allergic effects over the user, in particular cases, so it is better you know your allergies before purchasing any product.

The saddest part is that some brands lie about the tags they label their products with. Even if it’s natural-based, it may contain synthetics or even harmful chemicals. So, first of all, make sure you always use trustful and known brands.

The point is, you can easily miss if you chose to purchase a product from non-trusted or non-approved organic makeup brands. The right way to approach the situation is to look for “non-toxic” or “chemical-free” labels. A non-toxic makeup product will be safe for daily use and at the same time, effective due to the combination of natural and synthetical ingredients.

The 9 Best Natural Makeup Brands Certified and Approved by the FDA

Here are the best non-toxic makeup brands that are worth trusting in 2020. Our top choices are known among the dermatologists, magazines, and the entire world for their professionalism and quality of products.

They hold all the certifications required by the FDA to be trusted as being efficient and healthy.

RMS Beauty

RMS stands for Rose-Marie Swift, CEO of RMS beauty, founded in 2008. She is a famous makeup artist, with over 20 years of activity in the beauty and fashion industries.

The RMS Beauty brand history began when Rose-Marie turned out to experience serious health issues caused by toxic levels of heavy metals in her blood.

The same heavy metals that are found in the formula of hundreds of makeup products.

That’s the reason she decided to build a new natural makeup brand that features trusted products, 100% chemical-free.

All products are formulated with raw, food-grade, and organic ingredients in their natural state, with healing attributes to penetrate and rejuvenate the skin.

RMS Beauty products are not only non-toxic but they also heal and nourish the skin. It is one of the best choices in terms of organic brands.

RMS Beauty Top Organic Makeup Products

rms beauty organic foundation

Un Cover-Up Natural Foundation

Due to its natural ingredients as coconut oil, beeswax, cocoa butter, jojoba oil, it visibly melts into the skin while covering imperfections and redness.
organic makeup palette

RMS Beauty Signature Set

RMS Beauty Signature Set is a blush, lipstick, multi-tasking, natural makeup palette. Includes a bronzer, a highlighter, two blushes, and a vanilla skin balm.
RMS Beauty-Organic Luminizer

RMS Beauty Living Luminizer

This formula is the ultimate illuminator for ethereal lit within the beauty. RMS’s biggest seller creates an ultra-sheer, sensual, luminous glow, working great on all skin tones.

RMS Beauty takes advantage of ingredients that are not refined, bleached, deodorized, clarified, fractionated or heated to high temperatures to keep all nutrients and healing properties alive. 

Kjaer Weiss

Founded by Kirsten Kjaer Weis, a makeup artist who noticed how harmful the makeup products from conventional brands are for the skin. She was inspired and motivated enough to create an alternative for women who need a natural solution.

The chemical-free makeup brand was founded in 2010 and holds all the certifications required to be 100% an organic and non-toxic brand, trusted worldwide. It has one of the biggest customer bases, being the brand with the most sales in 2019.

Produced in Italy, everything in the line is certified organic by the stringent CCPB. All the products are craft from clean, natural ingredients. The brand represents the intersection of two different terms: luxury and sustainability — we like it.

It’s a never-before-seen approach to natural that proves you don’t have to sacrifice safety for performance.

The brand provides alternative organic matches for every kind of makeup product — from foundations to blushes, mascara, and lipsticks, K.W. secures the best products free of toxic ingredients.

Kjaer Weiss Best Organic Makeup Products

Kjaer Weis organic blush

Kjaer Weis Organic Cream Blush

Kjaer Weis Cream Blush blends beautifully on the cheeks for a healthy touch of color and dewy finish. The buildable formula allows you to control the color intensity from sheer to bold, adding moisture to the skin.
Kjaer Weis Natural Eye Shadow

Kjaer Weis Natural Eye Shadow

Rich in antioxidants and fatty acids, the key to slowing signs of aging. KW Eyeshadow contains luxurious and organic ingredients to give a silky and blendable texture.
Kjaer Weis Organic Foundation

Kjaer Weis Kjaer Weis Foundation

Formulated with moisturizing and age-defying ingredients, makes your complexion radiant and beautiful throughout the day.

Kjaer Weis it’s at the forefront of the luxury beauty industry in developing cosmetic and skincare products.

More than that, the brand focuses on strengthening environmental responsibility in the beauty industry with the development of an innovative refillable packaging system.

W3LL People

Created in 2008 by an uncompromising team — an elite makeup artist teams up with a dermatologist and an eco-entrepreneur.

The cosmetics made by W3LL People contain premium natural ingredients with an emphasis on superior performance.

There are no potentially toxic chemicals, preservatives, or petroleum ingredients.

well people organic makeup brand

Natural Bio Correct Multi-Action Concealer

It provides serious coverage to banish skin imperfections and blemishes. Its texture is ultra-light, mousse texture that blends onto skin with minimal effort.
organic mascara brands

Mascara Expressionist Black – Boundary

It contains hyperpure mineral pigments that create the blackest high defined lashes.
organic powder makeup brands

Natural Bio Brightener Invisible Powder

It provides invisible coverage with a matte radiance that blurs imperfections and minimizes pores.

W3LL PEOPLE is explicitly designed for the modern, savvy woman who demands authenticity, simplicity, and pure quality, but not willing to compromise on convenience and performance.

It’s an organic makeup brand adored by a lot of women, having retailers locations in many places around the USA and Canada. All the products are certified and approved by the FDA.

Ilia Beauty

Ilia Beauty is a prestigious line of natural and organic makeup products that combine superior color performance and nourishing properties.

Filled with up to 85% bioactive organic ingredients, all ILIA products are made from super nourishing elements that moisturize and rejuvenate the skin.

Being a clean beauty brand, with an extensive list of products, Ilia gets the most credits for their foundations and mascaras, which are award winner products.

Ilia Best Natural Makeup Products

natural mascara brand

ILIA Limitless Lash Mascara

Its lightweight and nourishing formula are made with a blend of organic bee and carnauba wax to condition each lash weightlessly.
natural foundation for mature skin

True Skin Serum Foundation

It owns the title of the Best Beauty Buys in 2019, by InStyle. A serum-infused foundation, weightlessly that delivers buildable, light to medium coverage with a velvety finish.
illia organic lipstick brand

ILIA Beauty Tinted Lip Conditioner

Blended with a high percentage of organic ingredients, it’s a must-have for those who want to have nourished lips and a tint of color at the same time.

Carving out a new path in beauty, Ilia is balancing safety with product performance reflecting in a trusted makeup brand that’s the first choice for many women around the world.

100% Pure

100% Pure is a successful makeup brand with 13 retail locations in the U.S., having one of the best-selling products in 2019 among its competition.

The company sells about 550 different kinds of health and beauty products, using naturally-occurring, and organic ingredients such as red Korean ginseng, coffee beans, and cacao.

 Susie Wang was inspired to start 100% PURE, a truly 100% natural line of skincare made only with the highest quality ingredients and free of the toxic, harsh chemicals.

100% Pure Best-Selling Products

pure organic lipstick

Fruit Pigmented Lip Glaze

Made in a moisturizing base of avocado and cocoa butter, with rose petals and lavender oil, the natural lipstick can gently soothe dry, delicate lips.
Coffee Bean Caffeine Eye Cream

Coffee Bean Caffeine Eye Cream

It is concentrated with potent antioxidants to awaken the skin around eyes and hydrating aloe for softer, youthful skin.
anti-aging organic cream

Retinol Restorative Overnight Balm

Formulated with skin-softening olive, sunflower, and jasmine oils help to promote a more evenly toned complexion while lessening the appearance of lines and wrinkles.

With 11 award winners products by Allure, Elle, SELF, CEW, and a few others, this brand is a favorite of millions of women around the world.

In the past year, the brand has recorded over one hundred sales and almost 100% satisfied customers. Delivers the best cosmetics with a range of products that covers every field in the makeup industry.

Vapour Beauty

Vapour Organic Beauty is a progressive cosmetics brand with a different point of view.

It offers a high-performance range of natural makeup products made from minimally processed, organic, food-grade ingredients. It revolutionizes luxury cosmetics with light-as-air textures made from natural mineral pigments suspended in certified organic botanical.

The brand products contain 70% certified organic ingredients and 30% minerals and vitamins.

They often use natural ingredients rich in antioxidants, EFAs, vitamins, and minerals to support skin health. That makes it more than enough to be qualified for a position in our list among the best organic brands.

Vapour Beauty Best Products

organic Lip Conditioner

Vapour Organic Lip Conditioner

An organic blend of botanicals that soothe, condition, and protect delicate skin with one creamy, luxurious swipe.
organic makeup best brands

Soft Focus Foundation

A wealth of organic ingredients nourishes a selection of light dry plant oils replenish and fine mineral pigments, even skin tone.
natural organic makeup brands

Stratus Skin Perfecting Primer Luminous

It represents an essential multi-tasking organic primer for a complexion that glows.

Award-winning and cult-worthy, Vapour pleasures their customers with top quality makeup products that cover all you need for a perfect healthy beauty routine free of chemicals.

Alima Pure

Alima Pure is an urban, modern, and simply elegant makeup brand for the conscious and demanding consumer, who accepts only top quality products.

Alima Pure was created by founder Kate O’Brien which promises maximum impact with minimal ingredients. It’s a world-renowned natural makeup brand from the United States, whose aim is to provide optimal results with no chemical ingredients involved.

alima pure organic brand

Alima Pure Satin Matte Foundation

It’s made with 4 cosmetic-grade natural mineral ingredients, designed to provide weightless, buildable coverage with a smooth matte finish.
organic makeup blush

Alima Pure Loose Mineral Blush

It is pure, luscious, and richly pigmented. Define and accentuate your cheeks with a healthy wash of color with this mineral blush.
eyeshadow organic brand

Alima Pure Loose Mineral Eyeshadow

Alima Pure Loose Mineral Eyeshadow is a richly pigmented natural loose-mineral eyeshadow with a matte finish.

With a comprehensive line of more than 250 products, Alima Pure guarantees the best products that fit perfectly for each woman, covering each skin type, color, and condition. According to sales numbers the brand has, is the top choice for 1/5 women.


The American company, founded by Leslie Blodgett in 1994, was the world’s first mineral makeup line, and today it’s still one of the leading brands in this industry.

It is very generously when it comes to the number of products they offer, covering every product that is needed in a beauty routine.

The brand’s original products all came in the loose mineral-powder form to avoid the inclusion of chemical fillers and binders. In 2010, Tokyo-based cosmetics company Shiseido purchased the bareMinerals line. Nowadays, it’s a well-established company, and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world.

bare minerals organic makeup brand

Deluxe Collector’s Edition Original Foundation

Free of talc, parabens, phthalates, fragrance, preservatives, and chemical sunscreen, it secures a full coverage foundation perfect for everyone.

Bare Minerals Ready To Go Complexion Perfection Palette

Delivers anti-aging benefits for softer, smoother, younger-looking skin.
bare minerals best organic product

Bare Minerals Multi-Tasking Organic Concealer

It is an award-winning mineral powder concealer that gives you natural-looking coverage in a flash.

With an entire line of various organic makeup products, bareMinerals represent a pioneer of natural makeup.


In 1994, the Jane Iredale brand started with one product which was more than enough to win the trust of its customers. Now it one of the most reputable organic brands with one of the most massive ranges of products.

The ingredients used in creating these innovative formulas protect and nourish the skin without harsh, irritating chemicals. As one of the original natural makeup lines, Jane Iredale sets itself by offering a wide variety of cosmetics for each desired area.

JANE IREDALE Organic Makeup Brand

JANE IREDALE Pure Pressed Blush

It is formulated with minerals and antioxidants to soothe and nourish your skin while providing a soft just-blushed color.
natural foundation makeup brand

Pure Pressed Mineral Foundation

Made from micronized minerals, oil-free, and weightless. It contains antioxidants such as pine bark and pomegranate extract.
non toxic makeup brands

The Glow Time Mineral Cream

Covers blemishes minimize the appearance of pores, disguises wrinkles and smooths and brightens skin.

Formulated with pure microminerals and pigments, these cruelty-free cosmetics can cover and heal skin issues. Each product is free of perfume, chemical additives, and artificial dyes.

Final Words

Since organic makeup is more a necessity than a trend, the brands are trying to create products dedicated to all our concerns, skin type, or preferences.

The beauty industry is bombarding us with advice about products to look perfect, younger, but all we need is to look good when we aren’t wearing makeup. By the end of the day, when cleaning the face — what we see at that moment we need to like. A bright, flawless complexion.

Opting for organic and natural makeup is indeed a behavior of someone who got it right about how harmful can some ingredients in beauty products can be. Be aware of what you put on your skin and take advantage of the huge organic beauty industry.

Follow our natural makeup guide to learn more about the brands, products, and trends:

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Amanda Blake

Amanda Blake

Due to her vast experience in the beauty industry, Amanda Blake is an expert beauty advisor. Merging all the passion with much work, she established Women's Concept community, a place where women can seek and share everything regarding the beauty universe.

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