The outcome of women realizing how beneficial organic makeup can be for skin drives more brands to create organic cosmetics. And even more to show off as making organic-sourced products.
With the vague FDA regulation on what organic makeup exactly means, it’s easy to get deceived. Rest assured, I’ve made this article to line up all the best organic makeup brands you can trust, the ones you can always go to with confidence, knowing they deliver what they promise.
How to choose the best organic makeup brands?
Genuine natural brands have ECOCERT or COSMOS Natural seals — standards that allow up to 5% synthetics. Also, Sephora adopted the organic makeup vibe and, in 2018, launched its Clean at Sephora category that only lists brands that meet their criteria as clean makeup.
As well, you may want to look over the hazard rating score given by EWG’s research. Basically, it relates the ingredients in particular products with government and academic research on how dangerous they are for the skin. While the hazardous score ranges from 1 to 10, most organic products get a maximum hazardous score of 4, meaning they are clean and not harmful to the skin. But you don’t need any research so far because this article tells the story of all the best organic makeup brands you can trust for purchasing cosmetics that are clean and last.
And hey! You can breathe easy, knowing that the products you use have never been tested on animals. Organizations like PETA and Leaping Bunny are important since they only approve brands that don’t test on animals. None of the organic makeup brands listed here is testing their formulas on animals.
Is organic makeup as effective as conventional one?
I’ve heard many times organic makeup might not be as effective or long-lasting as conventional cosmetics, but that’s definitely not true. In fact, organic makeup formulas deliver outstanding results that last, rich pigments and terrific textures.
The nest natural makeup brands
Organic makeup brands are constantly flourishing, and here are the best of them that are worth your trust!
1. Juice Beauty
- Price range: $10-$100
- Hazardous Score: 1-4
- Leaping Bunny-certified
Juice Beauty is committed to creating organic solutions for makeup that has skincare benefits. Karen Behnke wanted to create meaningful change in the beauty industry, and she really hit it big! In 2005, Karen had one goal: to create luxurious organic formulas that perform better than conventional products. These days, Juice Beauty makeup and skincare products are sold everywhere, the brand escalated to fame through celebs favorite mentions and awards. The California-based team works with natural ingredients and organic juices, most of the ingredients they’re using being USDA-certified.
Stem Cellular CC Cream with Zinc
Phyto-Pigments Perfecting Concealer
2. bareMinerals
- Price Range: $15-$76
- Hazardous Score: 1-3
- PETA-certified
The American company, founded by Leslie Blodgett in ’94, was the world’s first mineral makeup line, and today, it still is one of the leading organic brands. Generous when it comes to the number of items they offer, the brand covers every product needed in a beauty routine (skincare included). Their original products came in a loose mineral-powder form to avoid the inclusion of chemical fillers and binders. In 2010, Tokyo-based cosmetics company Shiseido purchased bareMinerals, and now its cosmetic line is often used on catwalks during the trendiest fashion weeks. With an impressive line of products, bareMinerals represents a pioneer of natural makeup, the reason it’s a cult favorite around the globe.
Complexion Rescue Hydrating Gel Cream
Prime Time Foundation Primer
Bare Escentuals Gen Nude Eyeshadow Palette
Original Loose Powder Foundation
3. Jane Iredale
- Price Range: $16-$83
- Hazardous Score: 1-2
- PETA-certified
- Leaping Bunny-certified
Organic ingredients meet luxurious beauty with quality makeup formulas at Jane Iredale. The brand started its activity in 1994 with one product (Amazing Base, still a star in the line) that was more than enough to win its customers’ trust. Today, Jane Iredale is one of the best organic makeup brands, with a serious range of skin-loving makeup products. Since one of the brands’ philosophies is the commitment to the community, they support organizations that help animals, women, the Berkshires, and the environment — congrats!
Glow Time Full Coverage Mineral BB Cream
PurePressed Base Mineral Foundation
4. RMS Beauty
- Price Range: $22-$150
- Hazardous Score: 1-3
RMS stands for Rose-Marie Swift, CEO of RMS Beauty, founded in 2008. Rose-Marie traveled the world as a makeup artist for a long period of her life. But one day, she started to experience some health issues, and after a few advanced lab tests, doctors figured it was the chemicals in makeup that caused her insomnia, panic attacks, and a weak immune system. Then, the idea of organic makeup came into her mind, so she decided to build a new natural makeup brand that features 100% chemical-free products.
All RMS items are formulated with raw, food-grade, and organic ingredients in their natural state, having healing powers, rejuvenating, and repairing the skin. The elements used are not refined, bleached, deodorized, clarified, fractionated, or heated to high temperatures so that all nutrients and healing properties are kept alive.
‘Un’ Cover-up Natural Concealer
Signature Set Organic Makeup Palette
5. W3ll People
- Price Range: $15-$40
- Hazardous Score: EWG Verified (<1)
- Leaping Bunny-certified
Created in 2008 by an uncompromising trio — an elite makeup artist teams up with a dermatologist and an eco-entrepreneur. W3ll People is explicitly designed for the modern, savvy woman who demands authenticity, simplicity, and pure quality but is not willing to compromise on convenience and performance when it comes to makeup. It’s an organic makeup brand adored by many, having retailer locations in lots of places around the US and Canada. Cosmetics made by W3ll People contain premium natural ingredients, featuring superior performance, without any potentially toxic chemicals, preservatives, or petroleum ingredients.
Bio Brightener Natural Powder
Expressionist Volumizing Mascara
6. Ilia Beauty
- Price Range: $17-$71
- Hazardous Score: 1-3
- Leaping Bunny-certified
Everything started with one lipstick in 2011. Today, Ilia Beauty is a famous line of natural and organic makeup products that combine high color performance and nourishing properties in each product.
Carving out a new path in beauty, Ilia Beauty is balancing safety with performance, reflecting in an organic makeup brand that’s the first choice for those in the know. All products are filled with up to 85% bioactive ingredients, made from nutritional elements that moisturize and restore the skin’s health while being gentle. As a clean beauty brand with an extensive line of products, Ilia Beauty gets the most credits for its foundations and mascaras, popular award-winning products.
Limitless Lash Natural Mascara
Organic Multi-Stick for Lips + Cheeks
7. 100% Pure
- Price Range: $9-$58
- Hazardous Score: 1-3
- Leaping Bunny-certified
100% Pure is a thriving organic makeup brand, US-based, that sells more than 600 different kinds of skincare, haircare, and beauty products, using naturally occurring and organic ingredients. The company operates on 8 acres, solar-powered headquarters in San Jose, California, called ‘Purity Park.’ Susie Wang was inspired to start 100% Pure, a truly natural line of makeup made only with the highest quality ingredients and free of toxic, harsh chemicals, and she managed it! Now, most 100% Pure products are award-winners by important players, like Allure, SELF, CEW, transforming into a cult-favorite brand that is definitely worth your trust. All formulas are made of plants, minerals, and marine vegetation, with strict creation processes, such as fermentation, distillation, and cold processing.
Organic Powder Blush
Long Last Liquid Eye Liner
8. Vapour Beauty
- Price Range: $20-$62
- Hazardous Score: 1-2
- Leaping Bunny-certified
Krysia Boinis and Kristine Keheley had in mind high-performance, natural makeup made from minimally processed, organic food-grade ingredients when they created Vapour Beauty. Award-winning and cult-worthy, Vapour pleasures its customers with light-as-air textures that cover all you need for a healthy beauty routine. The plant-powered formulas not only enhance but nurture the skin with each product. With love for the planet, all Vapour products are made with a commitment to ingredients purity, health, sustainability, and cruelty-free.
Atmosphere Luminous Foundation
Organic Pressed Perfecting Powder
9. Alima Pure
- Price range: $18-$64
- Hazardous Score: 1-4
- Leaping Bunny and PETA-certified
Alima Pure is an urban, modern, and simple organic makeup brand for the conscious yet demanding woman who wants only top-tier products. Created by Kate O’Brien in 2004, the brand promises maximum impact with minimal ingredients. It’s a world-renowned natural makeup brand from the United States, aiming to provide optimal results with no harmful ingredients involved. With a comprehensive line of more than 250 products, Alima Pure guarantees the quality all women need, covering each skin type, tone, and condition. It’s lovely that most Alima Pure products feature refillable compacts with magnetic pans that can be easily replaced when a product runs out without the need to purchase another pan.
Highlighter – Loose Mineral Powder
Natural Lipstick with Avocado Oil
10. Au Naturale
- Price range: $15-$50
- Hazardous Score: 1-5
- Leaping Bunny and PETA-certified
When Ashley Prange left her work as a nuclear analyst in DC, she started to create a line of bold cosmetics that lack harmful and toxic chemicals. It all began in 2011. Since then, Au Naturale is a brand and a cause, constantly creating vegan, organic, and ethical makeup, trying to open customer minds to the importance of transparency in cosmetics. All their products are made by hand daily, in their private lab in Green Bay, Wisconsin. Each product is entirely non-toxic; every single ingredient is pure, ready to apply on the skin safely while delivering makeup that lasts.
Pure Organic Powder Bronzer
Creme de la Creme Eye Shadow
11. Kosas
- Price range: $13-$75
- Hazardous Score: 1-4
- Leaping Bunny-certified
With only four products, Sheena Yaitanes launches Kosas back in 2015, shipping all the products from her kitchen table. After five years, Kosas is one of the most prominent players in the organic makeup area, now used and adored by makeup artists and women all over. With more than 2700 banned ingredients, Kosas obsesses over quality and safety when it comes to makeup. The sensorial nature of their products, from texture to weight and shades, everything is rigorously questioned so only the best comes out.
Hyaluronic Lip Balm
Wet Lip Oil Gloss
12. PÜR
- Price range: $11-$48
- Hazardous Score: not present on EWG
- PETA-certified
Another go-to organic makeup brand with 20 years of experience creates makeup that makes skin feel good even when not wearing it. PÜR integrated not only minerals and toxic-free elements into makeup but also skincare ingredients, such as retinol, niacinamide, squalane. PÜR uses minerals, fruit, plant, and herbal extracts in their breathable formulas so that every time you wear their products, it not only enhances your beauty but heals the skin. The good news is they’ve extended their line to skincare too!
Pressed Powder Mineral Foundation
Disappearing Ink 4-in-1 Brightening Concealer
