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9 Best Organic & Natural Makeup Brands You Can Trust In 2020

organic makeup brands 2020
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The organic side of the makeup industry has gained quite more credits lately than in the past few years. That’s the outcome of women realizing how harmful are the ingredients found in the daily makeup for the skin and health.

In the last decade, the demand for clean alternatives has been the top priority for many brands around the world — this article covers the most prominent players in the industry.

Even some of the oldest brands decided to approach a healthier solution by developing and investing in fresh organic and natural makeup products.

Reputable brands like Tata Harper, La Mer, and W3LL People have shown more activity in the organic area, releasing more toxic-free and clean makeup & skincare products.

Even Sephora has launched their Clean-Beauty concept, called Clean at Sephora, where they define what clean means and how it should be reflected in our makeup products.

Which are the most trusted organic makeup brands?

We have analyzed the best natural makeup brands, the newest and the oldest of them, classified by the quality of their products, and how natural they are.

How many approved certifications the brand holds is another thing you should consider, if you want to pick the best.

A crucial mention before we start to analyze our favorites is that natural does not define good or effective in makeup.

Even the FDA considers that natural and organic label is not something concrete in the beauty industry and can be easily faked.

Did you know that a cosmetic tagged as natural-based can contain up to 10% of synthetics?

Some brands lie about the tags they label their products with and even if it’s natural-based, it may contain synthetics or harmful chemicals.

So, first thing first, always use trustful and popular brands.

9 Most Trustful Natural Makeup Brands Approved by the FDA

Here are the best non-toxic makeup brands that are worth trusting in 2020.

Our top choices are known among the dermatologists, magazines, and the entire world for their professionalism and quality of products.

RMS Beauty

RMS stands for Rose-Marie Swift, CEO of RMS beauty, founded in 2008. She is a famous makeup artist, with over 20 years of activity in the beauty and fashion industries.

The RMS Beauty brand history began when Rose-Marie turned out to experience serious health issues caused by toxic levels of heavy metals in her blood.

The same heavy metals that are found in the formula of hundreds of makeup products.

That’s the reason she decided to build a new natural makeup brand that features trusted products, 100% chemical-free.

All products are formulated with raw, food-grade, and organic ingredients in their natural state, with healing attributes to penetrate and rejuvenate the skin.

RMS Beauty products are not only non-toxic but they also heal and nourish the skin. It is one of the best choices in terms of organic brands.

rms beauty organic foundation

Un Cover-Up Natural Foundation

Due to its natural ingredients as coconut oil, beeswax, cocoa butter, jojoba oil, it visibly melts into the skin while covering imperfections and redness.
organic makeup palette

RMS Beauty Signature Set

RMS Beauty Signature Set is a blush, lipstick, multi-tasking, natural makeup palette. Includes a bronzer, a highlighter, two blushes, and a vanilla skin balm.
RMS Beauty-Organic Luminizer

RMS Beauty Living Luminizer

This formula is the ultimate illuminator for ethereal lit within the beauty. RMS’s biggest seller creates an ultra-sheer, sensual, luminous glow, working great on all skin tones.

RMS Beauty takes advantage of ingredients that are not refined, bleached, deodorized, clarified, fractionated, or heated to high temperatures to keep all nutrients and healing properties alive. 

Kjaer Weiss

Founded by Kirsten Kjaer Weis, a makeup artist who noticed how harmful the makeup products from conventional brands are for the skin.

She was inspired and motivated enough to create an alternative for women who need a natural solution. It’s a never-before-seen approach to natural that proves you don’t have to sacrifice safety for performance.

Kjaer Weiss was founded in 2010 and holds all the certifications required to be an 100% organic and non-toxic brand, trusted worldwide.

Produced in Italy, everything in the line is certified organic by the stringent CCPB. All the products are craft from clean, natural ingredients. The brand represents the intersection of two different terms: luxury & sustainability — we love it!

The brand provides alternative organic matches for every kind of makeup look — from foundations to blushes, mascaras, and lipsticks, K.W. provides a healthy and organic line of products free of toxic ingredients.

Kjaer Weis organic blush

Kjaer Weis Organic Cream Blush

Kjaer Weis Cream Blush blends beautifully on the cheeks with a buildable formula that allows you to control the color intensity from sheer to bold, adding moisture to the skin.
Kjaer Weis Natural Eye Shadow

Kjaer Weis Natural Eye Shadow

Rich in antioxidants and fatty acids, the key to slowing signs of aging. KW eyeshadow contains luxurious and organic ingredients to give a silky and blendable texture.
Kjaer Weis Organic Foundation

Kjaer Weis Foundation

Formulated with moisturizing and age-defying ingredients, Kjaer Weis foundation makes your complexion radiant and beautiful throughout the day.

Kjaer Weis is at the forefront of the luxury beauty industry in developing cosmetic and skincare products.

More than that, the brand focuses on strengthening environmental responsibility in the beauty industry with the development of an innovative refillable packaging system.


Created in 2008 by an uncompromising team — an elite makeup artist teams up with a dermatologist and an eco-entrepreneur.

The cosmetics made by W3LL People contain premium natural ingredients with an emphasis on superior performance.

There are no potentially toxic chemicals, preservatives, or petroleum ingredients.

well people organic makeup brand

Natural Bio Correct Multi-Action Concealer

It provides serious coverage to banish skin imperfections and blemishes.
organic mascara brands

Mascara Expressionist Black – Boundary

It contains hyper-pure mineral pigments that create the blackest high defined lashes.
organic powder makeup brands

Natural Bio Brightener Invisible Powder

Provides invisible coverage with a matte radiance that blurs imperfections and minimizes pores.

W3LL PEOPLE is explicitly designed for the modern, savvy woman who demands authenticity, simplicity, and pure quality, but not willing to compromise on convenience and performance.

It’s an organic makeup brand adored by a lot of women, having retailers locations in many places around the USA and Canada. All the products are certified and approved by the FDA.

Ilia Beauty

Ilia Beauty is a prestigious line of natural and organic makeup products that combine superior color performance and nourishing properties.

Filled with up to 85% bioactive organic ingredients, all ILIA products are made from super nourishing elements that moisturize and rejuvenate the skin.

Being a clean beauty brand, with an extensive line of products, Ilia gets the most credits for their foundations and mascaras, which are award winner products.

natural mascara brand

ILIA Limitless Lash Mascara

Its lightweight and nourishing formula are made with a blend of organic bee and carnauba wax to condition each lash weightlessly.
Ilia Organic Foundation

True Skin Serum Foundation

It owns the title of the Best Beauty Buys in 2019, by InStyle. A serum-infused foundation, weightlessly that delivers buildable, light to medium coverage with a velvety finish.
illia organic lipstick brand

ILIA Beauty Tinted Lip Conditioner

Blended with a high percentage of organic ingredients, it’s a must-have for those who want to have nourished lips and a tint of color at the same time.

Carving out a new path in beauty, Ilia is balancing safety with product performance reflecting in a trusted makeup brand that’s the first choice for a lot of women.

100% Pure

100% Pure is a successful makeup brand with 13 retail locations in the U.S., having one of the best-selling products in 2019 among its competitors.

The company sells about 550 different kinds of health and beauty products, using naturally-occurring, and organic ingredients such as red Korean ginseng, coffee beans, and cacao.

Susie Wang was inspired to start 100% PURE, a truly natural line of skincare made only with the highest quality ingredients and free of the toxic, harsh chemicals.

pure organic lipstick

Fruit Pigmented Lip Glaze

Made in a moisturizing base of avocado and cocoa butter, with rose petals and lavender oil, the natural lipstick can gently soothe dry, delicate lips.
Coffee Bean Caffeine Eye Cream

Coffee Bean Caffeine Eye Cream

It is concentrated with potent antioxidants to awaken the skin around eyes and hydrating aloe for softer, youthful skin.
anti-aging organic cream

Retinol Restorative Overnight Balm

Formulated with skin-softening olive, sunflower, and jasmine oils help to promote a more evenly toned complexion while lessening the appearance of fine lines and wrinkles.

With 11 award-winner products by Allure, Elle, SELF, CEW, and a few others, this brand is a cult-favorite that deserves the trust of every woman.


Vapour Beauty

Vapour Organic Beauty is a progressive cosmetics brand with a different point of view.

It offers a high-performance range of natural makeup products made from minimally processed, organic, food-grade ingredients. Vapour Beauty revolutionizes luxury cosmetics with light-as-air textures made from natural mineral pigments.

Most of the Vapour products contain 70% certified organic ingredients and 30% minerals and vitamins. They often use natural ingredients rich in antioxidants, EFAs, vitamins, and minerals to support skin health.

organic Lip Conditioner

Vapour Organic Lip Conditioner

An organic blend of botanicals that soothe, condition, and protect delicate skin with one creamy, luxurious swipe.
organic makeup best brands

Soft Focus Foundation

A wealth of organic ingredients nourishes the skin, while a selection of light dry plant oils replenish. The fine mineral pigments help even skin tone.
natural organic makeup brands

Stratus Skin Perfecting Primer Luminous

It represents an essential multi-tasking organic primer for a complexion that glows.

Award-winning and cult-worthy, Vapour pleasures their customers with top quality makeup products that cover all we need for a perfect healthy beauty routine, free of chemicals.

Alima Pure

Alima Pure is an urban, modern, and simply elegant makeup brand for the conscious and demanding consumer, who accepts only top quality products.

Alima Pure was created by founder Kate O’Brien and promises maximum impact with minimal ingredients. It’s a world-renowned natural makeup brand from the United States, which aims to provide optimal results with no chemical ingredients involved.

alima pure organic brand

Alima Pure Satin Matte Foundation

It’s made with 4 cosmetic-grade natural mineral ingredients, designed to provide weightless, buildable coverage with a smooth matte finish.
organic makeup blush

Alima Pure Loose Mineral Blush

It is pure, luscious, and richly pigmented. Define and accentuate your cheeks with a healthy wash of color with this mineral blush.
eyeshadow organic brand

Alima Pure Loose Mineral Eyeshadow

Alima Pure Loose Mineral is a richly pigmented natural loose-mineral eyeshadow with a matte finish.

With a comprehensive line of more than 250 products, Alima Pure guarantees the best products that fit perfectly for each woman, covering each skin type, color, and condition.


The American company, founded by Leslie Blodgett in 1994, was the world’s first mineral makeup line, and today it’s still one of the leading brands in this industry.

It is very generously when it comes to the number of items they offer, covering every product that is needed in a beauty routine.

The brand’s original products came in a loose mineral-powder form to avoid the inclusion of chemical fillers and binders.

In 2010, Tokyo-based cosmetics company Shiseido purchased the bareMinerals line. Nowadays, it’s a well-established company, and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world.

bare minerals organic makeup brand

Deluxe Collector’s Edition Original Foundation

Free of talc, parabens, phthalates, fragrance, preservatives, and chemical sunscreen, it secures a full coverage foundation perfect for everyone.

Bare Minerals Ready To Go Palette

Delivers anti-aging benefits for softer, smoother, younger-looking skin.
bare minerals best organic product

Bare Minerals Multi-Tasking Organic Concealer

It is an award-winning mineral powder concealer that gives you natural-looking coverage in a flash.

With an impressive line of makeup products, bareMinerals represent a pioneer of natural makeup.


In 1994, Jane Iredale brand started with one product which was more than enough to win the trust of its customers. Now it is one of the most reputable organic brands with one of the most diverse ranges of products.

An original natural makeup brand, Jane Iredale sets itself by offering a wide variety of cosmetics for every need.

JANE IREDALE Organic Makeup Brand

JANE IREDALE Pure Pressed Blush

It is formulated with minerals and antioxidants to soothe and nourish your skin while providing a soft just-blushed color.
natural foundation makeup brand

Pure Pressed Mineral Foundation

Made from micronized minerals, oil-free, and weightless. It contains antioxidants such as pine bark and pomegranate extract.
non toxic makeup brands

The Glow Time Mineral Cream

Covers blemishes minimize the appearance of pores, disguises wrinkles and smooths and brightens skin.

Formulated with pure microminerals and pigments, these cruelty-free cosmetics can heal the skin. Each product is free of perfume, chemical additives, and artificial dyes.

Final Words

Since organic makeup is more a necessity than a trend, many brands are trying to create products dedicated to all our concerns, skin type, and preferences.

Opting for organic and natural makeup is indeed a behavior of someone who understands right how harmful can some ingredients be. Be aware of what you put on your skin and take advantage of the massive organic beauty industry.

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To our readers

The information from this article is not entirely medical-grade level and should not be treated as a substitute for medical advice from your doctor. No one will know you, your medical history, the meds you’ve taken or are taking, your sensitivities and drug interactions, allergic reactions, and your lifestyle, but your doctor does.

Amanda Blake

Amanda Blake

Due to her vast experience in the beauty industry, Amanda Blake is an expert beauty advisor. Merging all the passion with much work, she established Women's Concept community, a place where women can seek and share everything regarding the beauty universe.

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