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Jovana Ivetic

Beauty Editor

Jovana Ivetic is born in the capital of Serbia. But currently living in the sunny little town of the south of Spain. As a teen, she dreamt about becoming Carrie Bradshaw. Later on, she graduated with a Distinction diploma from the London University of Journalism. As a content writer at Women's Concepts, she is writing about makeup and skincare tricks. And chatting with the beauty & health experts! Besides, Jovana is a staff journalist for the magazine Optimist, dealing with social issues. If she is not writing, you can find her drinking red wine or cocktails (or both) and petting her chihuahua.

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Quick interview with Jovana

  • Skin type: Combination
  • My forever go-to skincare product is: La Roche-Posay Hyalu B5 Hyaluronic Acid Serum
  • That makeup product I can't live without: Eyeliner is my favorite thing ever!
  • The thing I have never done, but always wanted to (and hopefully I will): To attend a sommelier school
  • A book I read twice: The Little Prince by Antoine de Saint-Exupéry
  • Right now, I miss: Nights out & constant traveling
  • The quote which inspires me in tough times: "...but I'm free..."
  • The most annoying thing about myself: Abnormal stubbornness
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