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Jovana Ivetic

Beauty Editor

Jovana Ivetic is born in the capital of Serbia. But currently living in the sunny little town of the south of Spain. As a teen, she dreamt about becoming Carrie Bradshaw. Later on, she graduated with a Distinction diploma from the London University of Journalism. As a content writer at Women's Concepts, she is writing about makeup and skincare tricks. And chatting with the beauty & health experts! Besides, Jovana is a staff journalist for the magazine Optimist, dealing with social issues. If she is not writing, you can find her drinking red wine or cocktails (or both) and petting her chihuahua.


Quick interview with Jovana

  • Skin type: Combination
  • My forever go-to skincare product is: La Roche-Posay Hyalu B5 Hyaluronic Acid Serum
  • That makeup product I can't live without: Eyeliner is my favorite thing ever!
  • The thing I have never done, but always wanted to (and hopefully I will): To attend a sommelier school
  • A book I read twice: The Little Prince by Antoine de Saint-Exupéry
  • Right now, I miss: Nights out & constant traveling
  • The quote which inspires me in tough times: "...but I'm free..."
  • The most annoying thing about myself: Abnormal stubbornness
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