Women’s Concepts, officially released on 21 June 2019, a brand that covers the universe of women’s secrets, thoughts, ideas and resources that define beauty. What if there would be a special place for women where each of our concerns are covered in high-quality and researched articles with a vast level of information that answers each of our questions? That was the idea Women’s Concepts has been developed.

With our three awesome colleagues, including the owner, Amanda Blake, we have been able to provide the best information written in high-researched articles regarding women’s daily concerns. You can rely on our content writers as they are veterans in their field of activity.


Amanda Blake

Role: Owner, Content Writer – Makeup Section

Graduated University: Empire Beauty School – Brooklyn

Experience: Holds official Make-up Artist Certifications and License

About Amanda Blake

An emotional woman that has an unlimited desire regarding makeup. She had started to work in the cosmetics industry since it was 14 with a part-time job promoting products of multiple brands sold by Sephora. With love and passion, she began a new career in makeup modeling, where she tested more than twenty products per day. She achieved knowledge in each area (from foundation products to blushes, eyes shadows, and lipsticks)

In no time she decided to establish a new brand that covers the women’s concepts. Holding a vast experience, Amanda Blake shares the most valuable tips and guides makeup-related in our Makeup section.

Contact: amandablake@womenconcepts.com


Virginia Decker

Role: Content Writer – Skincare Section

Graduated University: The Department of Dermatology at Yale

Experience: Holds official Dermatologists Certifications and License

About Virginia Decker

She developed a deep interest in skin-related concerns focusing the whole life on how to improve and maintain a healthy skin condition. She works as a dermatologist in New York and occasionally is writing for Women’s Concepts. She decided to share all she learns during her professional career because she believes every woman needs to be informed and learned how to control their skin.

Contact: virginadecker@womenconcepts.com


Elvira Chavez

Role: Content Writer – Haircare Section

Graduated University: United Beauty College, Cosmetology

Experience: Holds official Certificates and Associate’s Degrees

About Elvira Chavez

She is working with hair for almost 20 years and she does not consider herself an expert yet. Learning from everything and with a deep passion for caring she decided to share her thoughts regarding hair and how to achieve the perfect environment for it. Follow her activity in our haircare section and discover the most spectacular ways to improve and enhance the hair condition.

Contact: elvirachavez@womenconcepts.com